The Systems That Anchor a Successful Fitness Business
Life happens. Shit happens. I’ve heard it all. There’s one entrepreneur that gets sick and has to take weeks off to recover. Another leaves the country to volunteer in Africa … Continued
Your New Go-To Program for Referrals
I once consulted a guy with 26 semi-private small group clients. Nothing out of the blue. He asked me a pretty standard question too: “What would be the best way … Continued
How to Dig Yourself Out of the Poor Mindset
When I came to this country, my family and I were broke and poor. You may go broke, but you’ll never have a poor mindset. What’s the difference? To me, … Continued
How to Sell High-Priced Fitness Programs
How do you sell high-priced fitness programs? For me, I usually have four mastermind programs, and one of the four is called the Empire Mastermind. It’s $50,000, paid in full. … Continued
The 5 Ways Fitness Pros Are Capturing Leads Through Instagram
Instagram is the big 800 pound gorilla these days. It wasn’t just a couple of years ago, but it is today. That’s why you have to make sure that you’re on … Continued
3 Traits That Help Entrepreneurs Avoid Mediocrity
Don’t be a copycat. Especially as an entrepreneur. So many times we get caught up in the whole, “Well, this person’s doing that, so I should do that too.” No, … Continued
How to Build a Business Empire That Grows by Itself
Success fuels the ego. Say someone starts their own fitness business and sees success right off the bat. All of the sudden their ego says. “I like the idea of … Continued
How the Biggest Fitness Entrepreneurs Build Their Brands
How do you turn your business (or yourself) into a brand? Listen, I don’t want you to focus on building a brand unless you are funded by a venture capitalist … Continued
Stop Showing Off Your Fitness Knowledge and Make Sales
Sales is influence. How we explain things determines how people understand things. I want you to realize that. There’s a term that I coined about five years ago called simple … Continued
How to Avoid Burnout and Rule the Personal Training Industry
Why do so many trainers get burnt out and quit? It’s because they first get into it for the love of helping people, just like I did. You see, I’m … Continued