Never Let Your Emails Go Unread Again (Part 1)
If you could choose just one type of marketing to use in your personal training business, do you know what it would be? I know exactly what I’d choose. In … Continued
These 13 Strategies Will Stuff Your Business with Clients (Parts 1-3)
Step back and ask yourself: “How is my business doing?” We’re just about at the halfway point of the year. Have you lived out your mission and purpose? Are you … Continued
Is It Time to Quit Your Job and Start a Fitness Business?
Someone recently asked me, “I’ve been a personal trainer for 13 years. I’ve been working of the man and now I want to go out and work on my own … Continued
How to Survive as a Professional Personal Trainer
“Your industry isn’t evolved enough. Your industry just isn’t mature enough. The people in it aren’t that serious about what they do.” I heard someone say that the other day. … Continued
How to Lead into Closing Your Fitness Prospects
The close can be the scariest part of the sales process… …unless you know how to do it the right way. You know what they don’t tell you? You can … Continued
How to Shut Up the Haters as an Entrepreneur
The greatest superpower to have isn’t flying or walking through walls. So what is it? It’s being immune to hate. Every great entrepreneur has it. When you receive hate, you … Continued
The Systems That Anchor a Successful Fitness Business
Life happens. Shit happens. I’ve heard it all. There’s one entrepreneur that gets sick and has to take weeks off to recover. Another leaves the country to volunteer in Africa … Continued
Your New Go-To Program for Referrals
I once consulted a guy with 26 semi-private small group clients. Nothing out of the blue. He asked me a pretty standard question too: “What would be the best way … Continued
How to Dig Yourself Out of the Poor Mindset
When I came to this country, my family and I were broke and poor. You may go broke, but you’ll never have a poor mindset. What’s the difference? To me, … Continued
How to Sell High-Priced Fitness Programs
How do you sell high-priced fitness programs? For me, I usually have four mastermind programs, and one of the four is called the Empire Mastermind. It’s $50,000, paid in full. … Continued