A lot of personal trainers ask me what strategy they should use to email clients, prospects, and their email list. The best strategy to use is actually a three-pronged strategy. … Continued
If you could choose just one type of marketing to use in your personal training business, do you know what it would be? I know exactly what I’d choose. In … Continued
Today I want to talk to you about the number one thing that’s going to get you more clients and make you more money. Actually, it’s going to let you … Continued
If we were to set up a contest, like a copywriting cage match, between you and a Harvard English professor, who do you think would win? You might be tempted … Continued
Where are you going to spend your money this month: advertising or rent? That’s a tough question, isn’t it? Makes your stomach sink… but I’m guessing you probably have asked … Continued
Chimpanzees and successful fitness business owners both have the same reputation problem… We’re both seen as mean, aggressive, and unsophisticated. This stereotype drives me crazy for two reasons: One, it’s … Continued
Dude, you need to laser target your Facebook audience if you want to convert them to paying clients. Facebook’s getting more strict with ad guidelines and charging more for clicks … Continued
When I first got into consulting for other fitness professionals and large corporations, my focus was largely on email marketing. When I was building my first business from one gym … Continued
Fitness information products are an incredibly effective way to bring in new clients. They’re a great giveaway to entice people to sign up for your email list, to use as … Continued
When people, especially new boot camp owners, come to a Fitness Business Summit or one of the Mastermind events, all of them want to get up close and personal with … Continued