You’ve probably heard the saying “the smallest hinges swing the biggest doors”, right? Basically, it means that sometimes the smaller actions create the biggest impact. What I’m about the share … Continued
Myth: It’s Okay to Cave On Random Discounts if it Gets More Clients THIS IS THE DEADLIEST MISTAKE I SEE SMALL BUSINESS OWNERS MAKE! They get clients and prospects who … Continued
Today, I’m gonna talk to you about getting clients on board with your program after a free session. Let’s say they saw your promotion on Facebook, or they heard about … Continued
Why do so many people buy Hummers? I mean, the interior isn’t that comfortable. The gas mileage is pretty awful, right? Yet people STILL rave about buying that new Hummer … Continued
It’s incredible how so many thousands of personal trainers can make the same exact mistakes as the droves of failed fitness entrepreneurs that came before them. But it shows us … Continued
I talk to a lot of personal trainers and fitness boot camp owners who think they’re stuck selling personal training at rock bottom prices. They’re trying to compete with every … Continued
There are two days early in my career that I will never forget. The first was the day I found out that I wasn’t really selling personal training. The second … Continued
Most people (even personal trainers) never even think about how to sell personal training as a holiday gift. For some reason, we’re fixated on gifts purchased in a store. Although … Continued