The Info Product Brainstorm – Coming up with Fitness Information Products to Use for Personal Trainer Marketing

Fitness information products are an incredibly effective way to bring in new clients. They’re a great giveaway to entice people to sign up for your email list, to use as a take-home gift when you do a free workout or a lunch and learn event, and to help build your reputation as a local expert. Info products are easy to create, very inexpensive and can be one of the most effective strategies in a personal trainer marketing plan.

Obviously, when they’re done right, your information products can become a second stream of income when selling online, but for today I want to discuss giving away free fitness info products as a personal trainer marketing tool.

Screen Shot 2014-10-23 at 9.59.38 AMThere are so many ways you can go with fitness info products; there are books, DVDs, videos, PDF downloads and so forth. But let’s focus on three very inexpensive and easy fitness info products: PDF downloads, videos and email courses or programs. All of these can be created for free, using the knowledge you already have.

PDF Downloads

PDF downloads are simple to create using Word or other software and cheap or free stock images (check the licensing first) can be used as well.

This is an especially easy product to deliver, as well. You can set up an auto-responder to deliver the download or point the subscriber to the download site. You can also email the PDF directly to the person or just make the download available on your website or Facebook page.

You can go any number of ways with a PDF download. Just think of it as a small book or a special report, which can be about virtually anything. Some great ideas are a special fat-loss diet plan, an ab workout, a clean eating guide, a beginner’s guide to HIIT or bodybuilding, a collection of smoothie or workout shake recipes and so on.


A free video can be created using nothing more than a camera and tripod and maybe some decent photography lighting. There’s no reason to get fancy with it – you just need to make the content good.

When most people think of videos for personal trainer marketing, they think workouts. Workouts are a great thing to use for a free video. You could do a fifteen-minute travel or home workout, a special core workout, a ten-minute fat burning workout or any other specialty workout that comes to mind. But workouts aren’t the only good video topics.

Screen Shot 2014-10-23 at 10.05.03 AMYou can also do short presentations on nutritional planning, demonstrate some great protein shake recipes, give a quick lesson on balancing macros and so on.

Uploading videos to YouTube is easy and you can add a link to your website or give your email address in video. But you can also embed your video on your website or send people a link to the download site.

Email Courses or Online Programs

Online coaching and courses are huge moneymakers when done well. Shawna Kaminski just generated $7,000 in just a few days with an online coaching course. But you can also create an online or email program that you can offer for free as a personal trainer marketing tool. Diet plans are one of the easiest things to do this way. Every week, you email a meal plan, a few recipes and some motivational content.

You can also offer a course on transforming the arms, flattening the abs, rehabbing the diet and a number of other topics that you can spread out over the course of a few weeks or even a few months. One of the beautiful things about this type of info product is that you only have to create it once and even a longer course can be created and ready to send out in just a couple of days.

You can use all three types of fitness info product, try just one, or test each one out until you find what works best for you. Once you have a product, it’s a done deal and you don’t have to do anything else but give it away.

Most of these can be done at absolutely no cost to you, but the return on investment can be huge.

Committed to Your Success,