Ok, I feel the need to mention a few more fitness trainer marketing techniques that can be used by personal trainers. Don’t get me wrong if you focus on those three tips above you will have a successful marketing strategy. The one thing that doesn’t get discussed in detail very often is the effective use of a Facebook viral marketing campaign.
So, first of all what is viral marketing?
I am sure you have heard the name before but let me break it down for you. Viral marketing places its fate in the contact that your current clients have with others. If you post something that is interesting and worthwhile to 10 people on Facebook chances are that each of those 10 are going to have 2-3 repost it. Now you have 20-30 viewing your content. If each of those 30 has 3 friends who repost it you now have 90 people viewing content you have created.
Ok, so how does this work for a personal trainer?
I am going to give you a model viral marketing scenario and you tell me how it doesn’t help you.
Everything you need to know prior to using Facebook
If you are effectively using SEO content you already have a blog or website. You should have the Facebook buttons installed in your website, if not it’s ok, go do it now. I can wait…
Seriously… I’ll wait
Next your Personal Training page should have the information for your blog or website so that people never have to visit to sign up with it (say hello lead generation). This is called become a fan. This is one of the best things integrated into Facebook because people never have to leave Facebook to sign up with your website.
So now all of your internet communications are going through Facebook. Your website promotions, deals of the day and your blog all post to your Facebook account. People will automatically see this information just for clicking the “like” button on your page.
But this isn’t viral marketing, is it?
No not yet. But these elements must be in place if you hope to have something go viral and really produce a response that is going to get you a large number of leads.