One of the best things we can do when taking any kind of risk or starting any endeavor, including starting a fitness business, is to take some of our guidance from what very successful people have done before us. While we don’t necessarily want to copy what others have already done, we can learn a lot from how they did it.
I just finished filming a video on some very successful people and the way they think and one of those very successful people was Richard Branson, the founder of Virgin Records and Virgin Atlantic. Two completely different types of business, a record label and an airline, but he did a lot of the same things with both and they’ve both been hugely successful.
So I thought I’d point out a few of those things and sort of draw a picture for you of starting a fitness business the way Richard Branson might do it.
Don’t let anyone else decide whether you can do it.
Nobody thought Richard Branson was going to make a success of his record label. A lot of people who supposedly knew what they were talking about claimed it would fail. But Branson didn’t let other people decide if he was going to make it or not. He decided that he was going to succeed and then he did.
Whenever you go out on a limb to follow a dream or further your goals, you’re going to have to know how to deal with people who don’t believe in you. What you have to do is make your belief stronger than their disbelief. The truth is that if you have the strength and commitment to do that, you have the strength and commitment to handle anything that might cause you to fail.
Don’t be afraid to be different.
With both Virgin Records and Virgin Atlantic, Branson was not afraid to blaze new trails. He signed huge recording artists like Janet Jackson to open-ended contracts, promising they could leave if they became unhappy. Unheard of. He brought back glamourous flying when every other airline was counting out how many peanuts each passenger could have.
Don’t be scared of being different, of trying ideas that no one else is trying and of looking, sounding, and conducting yourself like your own person. That confidence will not only save your butt when things get hard, but also allow you to discover new ideas that turn into your best ideas.
Don’t quit when it starts looking like you should.
Starting a fitness business is not for the weak of heart.
Just like with any business, you put your heart, your sweat and your whole life into something, hoping it will all be okay and that maybe, just maybe, it will actually be great.
Branson lost millions of dollars trying to sign big artists to Virgin Records before he came up with the idea of the open contract. If losing millions of dollars doesn’t look like a billboard saying “Quit!” then I don’t know what does. But he didn’t quit. He thought of something new to try. Then he made billions of dollars.
One of the most important traits of very successful boot camp owners is the no-quit attitude. Decide up front that you may swerve, pause, back up, regroup, rethink, redesign or reconfigure, but you will not quit. You know the difference between successful people and failures? The successful people haven’t quit yet.
Think about these things and then commit to making them a part of your mindset. It doesn’t matter if you’re starting a fitness business, a record label or an airline. All success is built on the right mindset.