I’ve got a little confession to make…
I struggle with the holiday season.
It’s not that I have anything against the holidays themselves or the decorations or all the celebrating… it’s just that stuff soaks up a lot of time and energy.
And quite honestly, I’d rather spend that time and energy on my passion and my vision (and my family, of course, but I make time to spend with them throughout the year, not just on holidays).
And I know a lot of you real fitness entrepreneurs out there are the same way: you’re so used to putting 100% of yourself into your business that it’s hard to switch gears for the holidays.
So let’s not let the holiday chaos drag us down – we still have our mission to help people get healthy and we’re not gonna let that slide for one second!
To help you out, here are my top 10 ways to stay productive and happy during the holidays:
#1 – Finish Strong
As the year wraps up, we naturally look back over the last 12 months and start evaluating…which can be dangerous.
The last thing you want to do during the holidays is look back and think “All right, I’ve done good enough this year, I can afford to slow down.”
No, you can’t.
Don’t use the holidays as an excuse to put your mission on pause.
In fact, you should do the exact opposite: embrace the chaos as a challenge and promise yourself you’ll do better business in this last month than you’ve done all year!
#2 – Automate
Good automated systems pay off the most during the holiday season.
The holidays come with all kinds of extra tasks and one-time projects, so having your basic business practices already taken care of is a must.
For example, look at email marketing – if you’re using an automated service like FitPro Newsletter, you don’t have to worry about sending out authority builders or anything like that – you can just use that time to craft your holiday special into the best offer you can make.
#3 – Don’t Overthink Your Gifts
They assume the spotlight is on them, and so they try to get the fanciest, most expensive gifts for everybody to show off how cool they are.
Here’s the thing though: when it comes down to it, your gift will just be one part of the pile. To be brutally honest, most people won’t even remember what you got them by the time New Years rolls around.
And that’s a good thing, because it means you can safely focus your money and your energy on other things. Just get those people something simple and fun and move on.
Now, when it comes to your best friend or your significant other…
#4 – Focus on the Critical Few People
Even I’ll admit that there’s a certain magic in the air during the holiday season, and that’s why I prefer to save that magic for the small handful of people in my life who mean the most to me. This includes my family, my closest friends, and my top performing business partners.
For those critical few people, I don’t just stop at giving them gifts – I create memorable, wonderful events with them.
You should too. Use the “giving” season to give back to the people who give the most to you. That way, you won’t feel like you wasted anything by the end of the holidays.
#5 – Use Those Days “Off” as Extra Work Time
In fact, holidays are actually the best chance for you to tackle those long, difficult tasks that require your zero-interruption focus (such as copywriting).
#6 – Avoid Multitasking
You should avoid multitasking throughout the year, but this is especially important during the holidays.
During the holidays, it’s easy for little holiday tasks to creep in and get mixed in with your normal operations.
Don’t let them. Set aside designated time to do all your shopping, travel planning, and family coordinating and use the rest of the day to do what you always do:
#7 – Play Hard
When you do choose to play instead of work, be decisive about it.
Let all your team and clients know ahead of time that you’ll be available for emergency contact only. Then turn off your phone, shut off your email, and focus yourself 100% on whatever holiday activity best helps you recharge.
Whatever it is – travelling, hanging out with family, anything – do it 100% and don’t let anyone get in the way of it.
Committed to your success,
P.S. If you’re looking for something to help cut through the holiday clutter and keep your business running strong, I recommend FitPro Newsletter. This is my automated service that allows you to send great content to your email list so that you can get them to Know, Like, and Trust you without lifting a finger. Learn more here: http://www.fitpronewsletter.com/