Some people aren’t meant to be entrepreneurs. I’ve met a lot of those people and they were all great, but just not cut out for running their own businesses. Other people just seem to naturally possess the qualities they need to do anything they set their mind to, including starting a personal training business. I’ve met a lot of those people, too, and many of them own one (or more) of the Fit Body Boot Camp franchises. In getting to know many successful fitness entrepreneurs, I’ve realized that there are certain traits they all share; things that just make them ideally suited to running a boot camp or other fitness business.
If you’re thinking about opening a fitness boot camp or starting a personal training business, you should take a look at these common traits. They are shared by every one of the most successful fitness business owners I know.
A no-quit attitude
No matter what type of fitness business you want to own, you’re going to face challenges, long hours, people who don’t believe in you and a whole bunch of other stuff that sucks to one degree or another.
You have to have an absolute, no-quitting, can-do attitude from the onset. If you do, you’ll be able to get over those first hurdles and create a successful business. If you don’t, you’re more likely going to bail when things get tough.
A problem-solving mindset
Entrepreneurs see a problem and work on it until they come up with a solution. People who try to avoid problems work for other people because that way they can let someone else deal with the headaches.
Listen, problem solving isn’t just about dealing with things that go wrong. It’s also a way to make great money. Problem-solvers are great at identifying niches that can occupy an unmet need to fill. Non-problem solvers try to be everything to everybody and end up being generic and unsuccessful.
Problem solvers know how to focus on the important things and delegate or ignore distractions. Non-problem solvers focus on the little things so they don’t have to deal with the big ones, and miss opportunities.
There’s a difference between being opportunistic and being an opportunity taker. Opportunity takers hear about a weekend Teacher’s Fair and offer to hold some free group workout sessions, then tell all the teachers about their great summer bikini challenge. Opportunity takers hear that a new salon opened up across the street and take over some free session vouchers for the staff and their favorite clients.
When you have a mindset of seeing the opportunity in almost any given situation, you are better able to take advantage of possibilities that other people never even see. Opportunity takers are starting a personal training business because they see its potential and that’s the way they view pretty much everything, even problems – as something that has potential.
This is really important. All of the phenomenally successful fitness entrepreneurs I know are serious value-adders. They’re in a group of one in their communities because they offer their clients things no one else can give them. They care. They give their clients free reports, healthy recipes, travel workout plans and things that help meet their fitness goals when they’re outside the gym.
Some people starting a personal training business are in it strictly to get as much money from their clients as possible, with little thought to the actual value they’re adding to their clients’ lives. Those people don’t do so well and neither do their incomes.
Certain in the face of uncertainty
Entrepreneurship is a risk. Entrepreneurs are natural risk-takers and they succeed because they’ve seen past the risk to what they can do. If you want a steady paycheck that’s always the same week in and week out, if you want to work 9-5 and if you’re really uncomfortable with the idea of not knowing what you’ll be doing next month or next year, then starting a personal training business might not be the right thing for you.
If you thrive on a constant stream of new challenges and discoveries, then you could be one of the guys speaking at the next Fitness Business Summit.
The power of persuasion
I’m not talking about pushing your way past a prospect’s objection or browbeating people into doing what you want. I’m talking about using the power of thoughtful, positive persuasion, whether you’re motivating your clients beyond their comfort zone or selling personal training to a mom who’s not sure she’s worth investing in.
A pushy salesperson sells someone something without knowing or caring whether they need it, want it or can afford it. A persuasive person shows the client the value of what they’re offering and the benefits to the client paying for their services.
There are a lot of other great qualities you may have that can help a great deal when you’re starting a personal training business, but if you have these six traits or at least the majority of them, then you have what’s needed to be successful.
Committed to Your Success,