A lot of personal trainers ask me what strategy they should use to email clients, prospects, and their email list.
The best strategy to use is actually a three-pronged strategy. Do these three things and you’ll earn the trust of your mailing list and sell with ease. Your conversion rate will jump through the roof, and your business will thrive as a result.
Today I want to talk to you about the 3 components of a money-making email marketing strategy. Let’s see what that looks like.
Send Out Free Content Emails
Strategy number one is to write content emails that do nothing more than provide value to the recipient.
It’s important to send out content emails on a consistent basis—I’d say at least once a week. That’s because, again, you want to add value to the lives of your clients and prospects.
You also want to position yourself as a credible authority in your space. By adding value and content emails to your promotional emails, you better position yourself to do just that. In fact, the content emails should be the ones that you send out most frequently.
In other words, you want to build up your goodwill bank account. Then, down the line, you can offer promotions and pitches, which I’ll tell you about in just a second.
Share Case Studies
Now after you send out a new content email, you want to follow it up with a case study a few days later.
Here’s what a great case study looks like: “Hey, I want to tell you about my client, Mrs. Jones. She’s 48 years old. She’s a mother of two, and even though she’s a working person and has little time to work out, she still finds time to work out here at my boot camp. Here are the inches she’s lost, and the pounds she’s lost, and the results she’s received with me.”
A case study email is really cool because it positions you as an expert unlike anything else, but you’re also positioning somebody else as a case study. What does that do for you? The people reading your email begin to think, “Oh my gosh. Well, if she could do it, I can do it too.”
So case studies still serve as great content, but they’re also testimonials. It’s social proof, and it proves that you deliver what you say you deliver.
Roll Out Your Promo Emails
Finally, you have your promo emails. These are your money emails—literally the ones that will make you money.
For example, you’ve probably seen my 14-day Fat Furnace emails, my 21-day Rapid Fat Loss emails, my 28-day Flat Belly Formula emails, etc. These are all two, three, or four sequential email campaigns that you send out for a week, and at the end of that week you offer them some kind of low barrier offer to get them on board, something like a 14-day program for around $67.
Like I said, the only time these promotional emails work is when you have a lot built up in your goodwill account. That’s because the people on your mailing list know, like, and trust you—and they’re more willing to part with their money because they know you’ll deliver them something of great value.
So if you’ve given them a ton of free content, you’ve been consistent with it, you’ve added value to the lives of your clients and your subscribers, you’ve positioned case studies to prove that you are a credible authority, and you’ve delivered what you say you’d deliver, then your promotional emails are going to be the most meaningful and impactful, and they’ll earn you the most dollars and clients possible.
Committed to your success,