There’s One Thing Fitness People Get Wrong About Motivation…

Have you ever wondered how you’re so motivated to do some things and so unmotivated to do other things?

I mean, I know people who absolutely love to plant themselves on the couch all weekend, not even change their clothes, and just binge watch TV show after TV show. That’s a high level of motivation, isn’t it?

I also know people who are so motivated that they plan trips all over the country and live out of hostels. They’re motivated enough to see different parts of this wonderful country of ours because that’s what they want to do.

How can they be so motivated by that, but they can’t get themselves to work on their fitness goals, losing weight, starting their own business, or taking the mediocre business they have and raising it to its fullest potential?

You may not believe me, but that motivation is already inside you. You just have to tap into it.


The Wrong Way to Look for Motivation

I’ve heard it all…

“I don’t have the time.”

“I don’t have the right resources.”

“I don’t have the right people.”

“I don’t have the right intelligence.”

Listen, it doesn’t matter if you’re a fitness entrepreneur and you want some entrepreneurial motivation. If you need motivation to get out of bed, or to start a fitness program, or to eat right, or to have better relationships, I have something to tell you…

That motivation is not just gonna magically show up and come to you.

And I can tell you this: there’s no one out there who’s gonna motivate you.

So if motivation doesn’t come from the outside world, if you can’t just find it under the chair or table, and if you can’t get it from people, where does motivation come from anyways?

Well, motivation comes from two places. Understand this and you’ll know how to flip on your own motivation switch anytime you want to get anything you want.


Desire and Priority

Motivation comes from your desires and your priorities.


Desire is simple enough, right? You’ll find a way to make something happen if you want it bad enough.

Likewise, if something is a high priority to you, you’ll suddenly find the time, the energy, and the motivation to do it.

Are you hungry? Are you STARVING?

Are you ready to take your business to a higher level of success? Or are you just gonna give it lip service and talk about it, but then not do anything about it?

That’s what you have to ask yourself…

If you have the desire and make your goals a priority, motivation just happens as a byproduct.


An Example in Action…

Let me give you an example. Years ago, I had an employee in sales who was fantastic at her job, but she hit a little slump. This sales slump lasted for several months long.

Now, she had a lot of tattoos on her body, and so she wanted to get another tattoo. The only problem was that she was broke.

In fact, one day when I was talking to her, she told me, “You know what? My car needs new brakes and I don’t have enough money to get new brakes. When I hit the brake on my car, I practically make a U turn.”

“I said, “You do? That sounds pretty dangerous. I can’t believe you’re not motivated enough to find the money to fix your brakes.”

But, guess what happens that very next day? She comes into work with a brand new tattoo.

As it turns out, the cost of the tattoo was about what it would have cost her to get her brakes fixed.

Now, why do you think she got the tattoo and found the money for the tattoo but couldn’t find the money to get her brakes fixed? It’s because she desired the tattoo, but she really didn’t have any desire to get her brakes fixed.

Again, your motivation comes from within. Get your desires and priorities in check and you’ll make more money, make a greater impact, and scale your fitness business in record time.


Committed to your success,