Busting Myths on How to Start a Personal Training Business

Are you a personal trainer who wants the independence, freedom and abundance that come with owning your own business?Escaping

Do you really want it?

Because if you REALLY want it, I’m happy to take you all the way to the top.

If you have the passion and you’re ready to work hard, I see no reason why you can’t become one of my 7 figure earning business coaching clients one day.

Every part of my success – my coaching, my businesses, my personal life – is built on reliable, teachable systems. There’s no magic to it, just time under tension and the optimism to know that my hard work will pay off.

In fact, these systems are so reliable that they work for almost any kind of fitness business. Earlier this week I wrote a post about how to start a boot camp, but 90% of it still applies if you’re wondering how to start a personal training business.

But before you start diving into those systems, I need to clear up some dangerous myths that keep shutting down eager fitness professionals like you.

Myth: “I have a really great personal training gig with tons of loyal clients, so I basically already have my own business. I’m an entrepreneur.” 



If you have a job at a box gym, or you’re training in someone else’s studio, you aren’t an entrepreneur. If you aren’t the one signing the FRONT of your checks, you aren’t a business owner. It’s that simple.

And hey, there’s nothing wrong with being an employee. You can still lead a great life as an employee. Maybe you know and trust the REAL owner of your business 100%, believe in their vision, and are confident in their ability to stay in the game and keep paying you.

Or maybe not…

Let’s look at it from another angle: are you okay with someone else having control of your financial future?

Are you okay with the idea of someone else deciding whether you have food on your table every night?

Are you okay with someone else deciding whether your family will have the comfort and opportunities they deserve for the next 10, 20, or 30 years?

If the answer is “no” then you have a little bit of the entrepreneur’s mindset already…

Truth: A true entrepreneur takes responsibility for EVERYTHING in their business.


Small Kings CrownSee, if you really want to be an entrepreneur, you need to be a “control freak.”

Or as I like to call it, a control KING.

See, owning your own business really is a beautiful thing when it works out. You have far more freedom, happiness and abundance than you’ll ever find working for someone else.

However, the privilege to have all those things only applies when you put in the massive effort to always keep building your business and you take responsibility for EVERYTHING.

That’s one of the things lifelong employees take for granted when they try to make the leap to entrepreneurship. As long as you’re an employee, you always have a way to shift the blame when something goes wrong – and worse case scenario you can quit your job without too much trouble.

As an entrepreneur, your business lives or dies based on you. Doesn’t matter how many employees you have. Doesn’t matter what goes wrong (or where…or who). If you don’t take 100% responsibility for what happens in your business, nobody will come in and do it for you.

Does that sound scary? Does that sound like it puts a lot of risk on your shoulders? Well, a true entrepreneur learns to look at all that fear and risk and say “bring it on!”

Which leads me to the next myth…

Myth: Murphy’s Law is a bad thing.


In case you don’t know, Murphy’s Law is this old saying that says “Everything that can go wrong will go wrong.” Pretty straight forward, right?

And if you’ve already been doing your research on how to start a personal training business you can probably already picture how that saying applies to you. There are a lot of high-stakes steps you have to take to start your own business, and any one of them has the potential for failure.

BUT, here is where I need to make sure you’re looking at those steps with the right mindset.

See, a lot of people use Murphy’s Law as an excuse to be pessimistic and cowardly. They look out at all the things that WILL go wrong and say “Shoot, I better not even try!”

And that is completely the wrong way of looking at it.

Truth: Murphy’s Law is a beautiful thing.


Here’s how I look at Murphy’s Law: I see it as a beautiful thing.Silhouette of traveller with hands raised to the sun at  sunrise

Because I know that if I take on everything that will go wrong and accept it as a challenge, I’ll come out of it stronger.

And if EVERYTHING is going to go wrong, and I keep grinding anyway and pulling myself back up when I stumble, I will eventually become UNKILLABLE.

Doesn’t that sound beautiful? Doesn’t that sound freeing?

I have my own name for Murphy’s Law…

I call it the Suck Factor, and I’m married to it. I tell people I have two wives: my wonderful wife Diana and the Suck Factor. With the help of both of them, I will one day reach that point of invincibility.

I dream of reaching that point, and I get closer to it every day. If you adjust your mindset accordingly, you can get closer and closer to it too.

Myth: To succeed, you need all your employees to care as much about your business as you do.


The plain fact is that it’s impossible for you to ever find an employee who cares as much about your business as you do.

If you hold out for those employees and don’t hire new people or take care of the ones you already have, you’ll never be able to grow your business.


Truth: If you give your employees the same love and attention you give your clients, you can build a hugely successful business.


Again, this goes back to the idea of risk…

If you want to build a team of star players in your business, you need to take the people you can find now and take the courageous step of trusting them first and giving them the resources and opportunities they need to grow.

AND you need to show them you care about them through your actions: lunches, bonuses, gifts…pay attention to what they like and get creative.

If you do that, your heroes in the making will quickly rise up close to your level and start giving you amazing work. And if you’re really lucky, they’ll care about your business 80-90% as much as you do.

And if you have an employee who soaks up all that love and attention but still won’t give you amazing work, then FIRE THEM and move on to someone else.

Myth: “Marketing and selling my business will be easy since I already offer great training.”


This will probably be a hard pill for you to swallow.

Heck, a lot of talented, ambitious, optimistic people who are ALMOST great entrepreneurs have a hard time accepting what I’m about to say and it holds them back.

Here it is… 

Truth: Great ideas and products DO NOT sell themselves. You still have to do the work of marketing and selling.


Maybe this wouldn’t be true in a perfect world, but it certainly is in our world.

And I’ve got really weird example to prove this…

Did you know that the screwdriver was invented at least 300 years AFTER people started using screws?

hand screwdriver

Seriously, it’s true! That’s how long it took people to come up with the screwdriver, a tool so simple, elegant and useful that it’s one of the few things guaranteed to show up in every tool box – and even in a few places that aren’t tool boxes.

But think about it: for all we know, there were dozens of guys inventing the screwdriver all throughout those 300 years, and the only reason the technology didn’t take off then was that those guys sucked at marketing and selling.

Now back to the main point: marketing and selling your training is going to be the toughest part of how to start a personal training business. The sooner you accept this and embrace the challenge, the healthier your business will be.

And of course, if you ever need help on that front, make sure you check this blog regularly, look into my coaching and info products, and check out this video.

Committed to your success,