If you aren’t getting referrals then there is something fundamentally wrong with your fitness business.
It’s not just incredibly important for your own survival to have plenty of referrals, but it’s also an indicator of how healthily your business is operating.
If you’re getting most things right and your business is even remotely successful, then you should be getting regular referrals. If not, there is definitely something wrong with your business.
If you aren’t getting as many referrals as you would like or think you should have, try these 7 strategies for boosting your referral generation.
#1 – Results
This one is pretty dang simple. If you want your clients to tell people about your training then you’ve got to deliver the results they’re after. No one is going to bring their friends or family to training that doesn’t work.
#2 – Make Referrals a Condition of Training with You
Set it up from day one: when people train with you they refer for you. Simple as that.
Let your clients know that you don’t simply train to help one person, or a few people, you’re trying to make a difference in your entire community. And make sure they understand that anyone who trains at your facility is a part of that communal goal.
#3 – Handwritten Thank You Cards
When someone brings in a friend and that friend becomes a paying client, you had better shower that original client with love.
A great and personable way to do this is with a handwritten thank you card.
Once other clients see this happening they’ll want their own thank you cards. And they’ll start bringing in referrals too.
#4 – Give ‘em FREE Stuff
Same as the Thank You cards, but a whole lot more valuable.
Present clients who bring referrals with free branded merchandise, free drinks, gift cards, whatever they would love.
And again, celebrate them in front of an entire boot camp session.
#5 Deliver Gifts
If you’ve got some clients who have really done a great job of bringing in multiple people, why not go the extra mile to appreciate them?
Send Edible Arrangements or other deliverable thank you gifts that show your clients, and whoever they’re around, how much you care.
What’s going to happen when your best client gets a wonderful delivery at work and tells her entire office about her awesome personal trainer? You’re going to get a whole lot of referrals, that’s what.
#6 – Hold a Referral Contest
This one’s easy. Make it a contest, have a prize, and watch the referrals flood in.
#7 – Ask
It’s the simplest and the most effective way. Other than simply being amazing and delivering results, you’re going to get tons of referrals if you ask for them!
I go into a whole lot more detail in the video below so check it out if you’d like to learn more about how to get clients to pay, stay, and refer.
What did you think? Not bad info, eh?
If you missed Fitness Business Summit this year, that’s the kind of teaching we had for three days straight.
And it was a lot more than just my teaching! There were more than 14 presenters in total, if I remember correctly.
If you did miss the Summit and you learned anything at all from that video, then I think you’ll be really excited to hear this: for the next few days we’re selling the footage from FBS15.
Now, we’re only offering this for a couple days so if you think you’d like to pick up your copy do it RIGHT NOW. It will be gone by the end of this week so don’t miss your chance.
Look, I talked earlier about the signs of a healthy fitness business and the signs of an unhealthy business. Which do you see in your personal training or boot camp business?
See, that’s what FBS is for. It’s designed to help the great personal trainer who needs fantastic business advice.
If you don’t know why you aren’t getting referrals, if you aren’t sure what’s holding you back from making the kind of income you need so that you can live the lifestyle you want, then you’ll really benefit from the lessons and the teachings shared at FBS15.
Stop wasting your time with systems that don’t work, or worse, lose money.
The video footage also comes with all the PowerPoints used by our presenters and notes taken by a professional note-taker. It’s got everything you need to optimize and increase your business.
It’s a pretty sweet deal and it’s chock full of dozens of ways to get more referrals, which is why you got here in the first place, right?
Check it our here: http://fitnessbusinesssummit.com/
Committed to your success,