How to Sell Personal Training Programs

In business, there aren’t a lot of problems that more money can’t solve. Maybe you have mounting bills, debt, or just want to take time off and go on a vacation.

More clients… and more money would solve a lot of problems, right?

Maybe you’ve got your fitness marketing down, but do you know how to sell personal training programs?

This week I’m traveling though western Canadia running Discovery Days for trainers who may want to open up a FBBC location of their own but want to see a Fit Body Boot Camp in action and learn more about the inner workings, operations and such.

Before starting today’s discovery session I went to catch a workout at a local gym and the head trainer of the gym, Daniel, recognized me and introduced himself to me.

Here’s a picture of us…

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Daniel told me that he’s sold a quarter million dollars of training in the last 20 months after studying my Art Of Selling Fitness program – not too shabby for a guy who moved to Canadia from Brazil just two years ago.

99% of the time selling is the answer to your fitness business challenges.

Funny thing is, the question I get asked most often is how do I market a fitness business. But odds are, you don’t have a marketing problem, rather you have a selling problem.

So in reality the question should be, “How do I sell my personal training programs?”

It’s actually pretty simple…

Screen Shot 2014-06-16 at 3.12.25 PMIf you need more clients learn to sell more, at higher prices, and to more people.

If you need money to pay your bills, learn to sell more, at higher prices and to more people.

Just being a great trainer and delivering the results your clients want isn’t enough.

And even though it’s super important… just knowing how to market your personal training or boot camp business and generating leads isn’t going to make you more money…

…but converting those leads into paying clients sure will.

Listen, I don’t want you to be the best kept secret in your community.

I want you to have a business that helps a ton of people and makes you a really good profit each month so that you can enjoy life and not have to worry about money.

And for that to happen you’ve gotten to learn how to sell like my man Daniel in the picture there.

Now I know you might think that selling is hard and that you’re not good at it. But I can tell you that you’ve probably never done educational based selling – which is what I teach in this program.

This way selling is easy and natural because you’re more like the assistant buyer rather than the scheming sales person (which we all hate).

So if you want the fastest fix for your fitness business then get better at selling yourself and your services.

Committed to Your Success,