It’s late on a Friday night.
You’ve worked all day, you have trained all your clients, but you’re still sitting there at your desk. As the sunlight around you dims the light from your computer screen fills your dark office and an unfinished email sits glaring back at you, its flashing curser beckoning you to continue, to finish, to go home.
But you don’t see any of this. You don’t notice the sunset or your shining computer screen, you don’t even realize that the entire place is empty, because your thoughts are elsewhere.
Right now, all you can think about is the fantastic fitness business idea you have been planning and tweaking for years.
It’s the same idea you’ve had for a decade now. It’s what you would rather be doing instead of working for this gym or training these clients. It’s your best idea, your big one, your Eureka, that no one else has tried and that you know would be a smashing success.
But even after all this time, it is still nothing more than an idea in your head distracting you from your work.
If this is you, or in any way similar to you, then listen up.
I’m about to tell you exactly what you need to know so that you can get out of that chair, out of that horrible office or gym or wherever, and start kicking ass with your awesome fitness business idea.
Now, this isn’t going to be easy— there’s a reason why you haven’t done any real work on this project yet: it’s hard!
But once you pick up on the seven lessons I am about to teach you, there won’t be any doubt in your mind that with the right work ethic you will transform your great idea into a money making reality.
Ready to Get S#!t Done? Good. Read on.
#1 – Goals and Deadlines.
This is it. You’re finally going to put a date on your awesome fitness idea. Are you opening a Fitness Boot Camp location? Great, pick a reasonable date when you want to open it and plan accordingly to make it happen. Do you have a revolutionary workout you want to market online? Awesome. Pick a date, a month, a week when you want to have that product in your hand or on your hard drive. Whatever your idea may be, pick a date you want it to exist and then work backwards, planning out every step that remains between you and that accomplishment.
#2 – Manage Your Time, Energy, and Resources.
No more time wasting, no more day-dreaming, and no more working toward dead-ends. From now on, you only dedicate time to anything that directly or indirectly gets you to your goal. Have a new, different, small idea? Scrap it. Want to start another project that won’t get you what you need to make your Big Idea a reality? Forget it! From now on, you live (at work, anyway) for one purpose and one purpose only: to make your Big Idea happen.
#3 – Kill the Weak, Feed the Strong.
Pull out your trimmers, take a good, long look at your idea, and start hacking. Trim everything that might hold it back and get rid of all extraneous bits and pieces that are not absolutely the best or entirely necessary. You can grow and expand your product or business after it is a success; for now, do only what is absolutely essential.
#4 – Take Imperfect Action.
At this stage in the process, not everything is going to be just the way you like. Now, this may sound contradictory, but you cannot bring every single aspect of your idea into absolute perfect existence. You will be forced to compromise in order to meet your goals, maintain your timeline, and produce anything whatsoever. Be careful with this one— your product or service should be as valuable as possible. But there will inevitably be little things, small details that, while imperfect, will still allow you to start business, make money, and help people. You can iron out the kinks later, after your first successes.
#5 – Model Success.
Check out what your competitors are doing, find out what the greats have done, and research the success of your mentors and idols. See all the great ideas and awesome practices these people implement? You do? Great. Now do the same exact things. You’re brand new. Now’s not the time to completely reinvent the wheel— save that for after you are established and enjoying success. Don’t waste money on things that don’t work when others have already lost that money and learned those lessons for you!
#6 – Focus on Your 5/95.
You’ve heard me say this before and I’m saying it again. There are so many resources out there that will allow you to outsource all the little tasks that you don’t need to do while you focus on what really matters for creating your business and making money. Find artists, web developers, and writers through cheap online resources and you won’t waste all your time trying to complete those jobs you shouldn’t be doing in the first place.
#7 – Manage Your State.
This is most important habit you can adopt when it comes to designing, implementing, and operating your fitness business. Take a moment right now and think of all the times you have made a bad decision or missed an opportunity because you weren’t properly managing your sate. Sucks, doesn’t it? There is no way you will be able to accomplish your goals if you have not learned how to deal, mentally and emotionally, with hardships, trials, and disappointments. Take it from me, as soon as you embark on this path of entrepreneurship and business ownership, you are going to get slammed with the hardest decisions and situations of your entire professional life!
Those are the seven most effective habits that will help you, the fledgling fitness entrepreneur, to start and grow your business.
Seriously, get out of here.
Why are you still reading this!? Get going and start succeeding!
Committed to your success,