Do you want to make more money in your personal training business without spending any more dollars on marketing?
Well guess what, you can!
You can spend thousands of dollars on the best marketing tools, advertisements, and funnels, and still find that you’re not increasing your income.
You probably go out and spend even more money on marketing in an effort to see your numbers go up.
I’ve got news for you, if you’re not seeing growth in your fitness business yet you’re using all the right strategies, it’s not a marketing problem. It’s not a systems problem. And It’s not a selling problem.
It’s a personal development problem.
Your income will never exceed your personal development.
Your Problem is Personal Development
Often times we find ourselves coaching our clients, coaching our staff, but we forget to coach ourselves. We forget to work on our inner game and become the best version of ourselves.
When your mindset is still in crop duster mode, that kind of mentality bleeds into your business.
You can’t be eating crappy food, hitting the snooze button, keeping a negative mindset, and slacking off with your fitness and expect to have a massively successful personal training business.
You’re a fighter jet, damn it!
It’s time to start taking control of your personal development so that you can see massive improvements in your business and yourself.
Trust me, I’ve been in that dark pit of despair.
My anxiety attacks were driving me to my death bed because my mind wasn’t in the right place. I wasn’t being an effective leader, and I wasn’t taking control of my life.
Once I decided to man up and get my shit together, I put more effort into self development and watched my business flourish.
If you’re a personal trainer who hasn’t picked up a book in a long time, I highly suggest you start investing in books that are going to help you work on your inner game.
You’re probably wondering, “Well which books should I get, Bedros?”
Psycho-Cybernetics by Maxwell Maltz.
The Big Leap by Gay Hendricks.
Outwitting the Devil by Napoleon Hill.
How to Win Friends and Influence People by Dale Carnegie.
There’s so many great books out there you can read or listen to to help you expand your personal growth.
Work on Your Inner Game
I know some of you out there are thinking “But Bedros, I’m too busy running my business. I got kids to take care of. I don’t have time to sit down and read.”
I get it, which is why I challenge you to opt for the audio versions and listen to them at 1.25 speed. That way, you’re listening to them a little bit faster, and you’re still learning the information so that you can apply it to your life.
Personal development is like a lid on your income. And the higher that lid goes, the higher your income will go.
Your training or boot camp business is a direct reflection of you, and if you’re not pushing yourself to reach your highest potential, how can you expect your clients and staff to become their best selves?
So now, I encourage you to start working on your inner game.
If you’ve slacked off on hitting the gym, start working out again.
If you’re a personal trainer, imagine your client coming to you to help them get fit and you’re standing there with a beer belly hanging over your belt.
Get back in the gym and start the program. You are a walking, talking billboard, man!
Set high expectations of yourself so that you can put those same expectations on the people around you.
You want to have a strong mindset, a healthy body, and a strong heart so that you can go out there and impact more lives and make more money.
It really all starts with personal development and self growth.
Are You a Cleaner?
I recently put on a High Performance workshop for my team members at the HQ, where I talked about how to become a high performer both professionally and personally.
One thing we touched on was the concept of a “cleaner” from the book Relentless by Tim Grover.
A cleaner is someone who is never satisfied with their success. They’re like a lion, always hungry for more and always hunting for their next meal.
Cleaners always aim higher.
See, there’s a three tiered system that people fall under
Coolers are careful. They watch to see what everyone else does, and they follow the leader. They do what they’re told, and they do a good job.
Closers do what they’re supposed to. They get shit done, and they do a great job. They can handle a lot of pressure, but they’re uncomfortable with the unexpected.
Cleaners are unstoppable. They don’t care what or who they’re facing, they’re on a mission to be the best, and they will never be satisfied.
I myself am a cleaner, and I know for a fact most of my team is made up cleaners – and they may not even realize it about themselves yet.
If you want to be the best damn personal trainer out there, you gotta be like a weed and a cockroach. Or as I like to call it, a cockweed.
When life knocks you down on your ass, you get right back up. You take those punches and you learn from them and you come out stronger.
Ironically, the more you work on yourself, the more it bleeds into every aspect of your life – your business, your relationships, your health.
If you want to be the best, and maximize your income, personal development is key. Never stop trying to become the best version of yourself.
Committed to your success,