One of the best things we can do when taking any kind of risk or starting any endeavor, including starting a fitness business, is to take some of our guidance from what very successful people have done before us. While we don’t necessarily want to copy what others have already done, we can learn a lot from how they did it.
I just finished filming a video on some very successful people and the way they think and one of those very successful people was Richard Branson, the founder of Virgin Records and Virgin Atlantic. Two completely different types of business, a record label and an airline, but he did a lot of the same things with both and they’ve both been hugely successful.
So I thought I’d point out a few of those things and sort of draw a picture for you of starting a fitness business the way Richard Branson might do it.
Don’t let anyone else decide whether you can do it.
Nobody thought Richard Branson was going to make a success of his record label. A lot of people who supposedly knew what they were talking about claimed it would fail. But Branson didn’t let other people decide if he was going to make it or not. He decided that he was going to succeed and then he did.
Whenever you go out on a limb to follow a dream or further your goals, you’re going to have to know how to deal with people who don’t believe in you. What you have to do is make your belief stronger than their disbelief. The truth is that if you have the strength and commitment to do that, you have the strength and commitment to handle anything that might cause you to fail. Continue reading