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Competition is Never Healthy for Your Fitness Business

Ever heard the lie about how competition is healthy?

It’s pretty common among trainers to believe that a bit of competition around the corner is a good way to keep you motivated and driven to grow your business and get more clients.

And I can see where people are coming from with that. It definitely sounds like a great way to light a fire underneath someone who isn’t doing everything they can to make their business as big and as successful as possible.

Athlete muscular sportsmen man and woman with hands clasped arm wrestling challenge between a young couple Crossfit fitness sport training lifestyle bodybuilding concept.Sure, we all fall into slumps sometimes and need a bit of encouragement to keep working on our business instead of letting it sit stagnant. But if you believe competition is healthy, then you are, my friend, incredibly mistaken.

If you really think about what you’re saying when you tell yourself, “It’s O.K. to have competition, it keeps my business healthy and makes me work harder,” you’ll realize that all you’re really doing is making an excuse for your mediocrity.

Because deep down, I’ll bet you realize that if you truly fulfilled your potential and actually put everything you had into your business you could become the most known, respected, and paid trainer in your town.

And when you’re the absolute best in town people are going to choose you over your competitors which means some of them are liable to go out of business.

So what you’re really saying to yourself is this: “I’m not good enough to put all these other shmucks out of business, there are still hundreds of people who choose their training over mine, but that’s O.K. because competition is healthy.”

And that, my friend, is atrocious.

How the HELL are you O.K. with the fact that hundreds of people in your town, maybe even thousands, think that you’re second rate?

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Birthday Sale

Hey Bedros here :-)

I hope you’re doing good! This weekend I turn 41 years old… I don’t mind getting older because I still feel 28 and act like I’m 8 at times.

However, I wanted to do something special for you, the readers of my blog and everyone who subscribes to my email broadcasts.

And it’s a good opportunity to do something really cool for my favorite cause Shriners Hospital for Children.

If you’ve been following me for any length of time then you know that I rarely have sales or discount my fitness business building programs. However, this being my birthday weekend and all, I wanted to do something big for our industry and for a cause that’s really near and dear to my heart.

So I’m taking 50% off my entire line of client getting products, programs, and software. PLUS, I’m donating $41 of every sale to Shriners Hospital for Children.

If you don’t know about Shriners, let me tell you a little bit about them and all the good they do in the world.

I first heard about Shriners back in 2007 from a friend who’s child was born with spinal deformation that caused him to be wheelchair bound the rest of his life. The cost of the medical procedures needed to help my friend’s son were astronomical.

However Shiners Hospital for Children did not take a dime, not for the medical procedures and not for the custom wheel chair. Currently there are eleven Shriners Children’s Hospital across the nation and they never turn a way a child and their family for any medical services no matter their income and inability to pay. Shriner’s is privately funded, never taking money from federal or local government.

Folks like you and me keep Shriners operating.

In fact one of their biggest contributors is Justin Timberlake. My goal is to be a close second to Justin :-)

Since 2007 I’ve supported Shriners and their cause through donations from my live events like Fitness Business Summit, product sales, and by matching donations throughout the year.

And while over the years they’ve sent us several plaques and trophies representing specific financial donation milestones – the biggest “thing” that keeps me excited about giving to Shriners is knowing that a child is never turned away. It feels good to know that families who’s children needs serious medical attention of any kind, can get the highest level of treatment available to anyone regardless of their financial state.

No child in need is ever turned away from Shriners… and that to me is the biggest reward.

So when you pick up any of the programs down below for 50% off, we’ll donate $41 from every sale to Shriners Hospital for Children.

However, like all good things this sale has to come to an end. So be sure put your order in before this Thursday at 11:59 PM PST.

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Should You Shut Down Your Fitness Business?

Maybe you should just quit.

What’s the point in running your own business if you’re hardly making enough money to survive?

If you’re just going to make a mediocre income trying to run your own business, then you may as well work at the big box gym and not have to worry about any business logistics, right?

I quitAt least as an employee you won’t have to deal with the day to day BS of running a business – you can just work, get paid, and maybe even get health insurance or something average like that.

If you’re okay with being neutered, having your dreams of success stifled, and having others tell you what to do and when to do it, then this is a totally acceptable alternative for you.

I hope by this point you’re catching my sarcasm.

But if you decide to give up on your gym or boot camp and end up quitting and getting a day job then make sure you stop reading my blogs and get off my email list, OK?

As far as I’m concerned you’re not allowed to quit, give up, or throw in the towel.

You’re also not allowed to be broke, barley make it each month, or struggle to get clients.

You’re an awesome fitness expert and you deserve you to have a boatload of clients, charge a premium, and make really good money each month!

But for that to happen you’ve got to start investing in yourself. 

You can’t just go out and get another certification and think that you’ll magically end up with more clients- it doesn’t work that way.

You’ve got to give up ‘control’ and embrace leadership.

You’ve got to value yourself and your clients enough and invest in programs like this course to find out exactly what you’re doing wrong with your business, fix all of your marketing and sales issues, and maximize your income while reducing the amount of hours you have to work every week!

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Are You a Successful Trainer? This Could Ruin Your Business.

A couple years ago I had this coaching client in one of my masterminds who started off as… well, let’s just say, not the best marketer in the world.

She really had no clue what she was doing when she first joined the group and it was really hard for her because she was starting with absolutely no knowledge of personal training marketing. But boy did she know how to take action.

This girl was more passionate, more enthusiastic, and more driven than 10 average trainers combined. When I told her to learn something, she learned it. When I told her to make something, she made it. And most importantly, when I told her to change something about her business she made the change without hesitating, arguing, or complaining.

Money in the air.As you might imagine it wasn’t long before her studio started kicking some real butt and bringing in massive revenues. She transformed her business in the span of one year, going from an average of $7,000 a month to bringing in about $33,000 each month. And her growing wasn’t done because she was always ready to implement whatever lesson I wanted to teach her next.

But you see, there’s this strange thing that happens to people who go from major financial struggle to massive business success. When you spend your life living with very little income and a super tight budget you’re liable to have a bit of a freak-out when the money starts pouring in.

Well, unfortunately, that’s exactly what happened with this client. Once she saw those commas adding up on her bank statement the cha-ching sound went off in her head, her eyes spun around and turned into dollar signs, and her greed glands kicked into overdrive.

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Why are you Ignoring Tons of EASY Money?

I don’t think you realize how easy it is for Fit Pros to profit from an info product!

Our profession is PERFECT for creating and selling information products. You probably already have everything you need to make a pretty nice chuck of change without a whole lot of work.

If you think making an information product is too hard or too complicated then you must not really understand how the whole thing works because if you did you’d be bringing in a whole second income without too much time or effort.

Here's one of my own Info Products!

Here’s one of my own Info Products!

If you don’t believe me then keep reading because I’m going to show you how to take the knowledge and the resources you already have and turn them into an info product that generates thousands of dollars in passive income.

First you need an idea for your product. And before you freak out, this is a lot simpler than it sounds.

Have you EVER had an idea or even some inspiration for any kind of content that would benefit your clients? It could be a book of workouts, recipes, any content or product that might help people lose weight, build muscle, or be more successful at your training.

I’m sure you’ve written out workout plans, nutrition plans, all kinds of resources that your clients use to get better results. You probably just give that away, right?

Well, if you’ve got anything remotely similar to this type of content then your product is already half made.

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Posted in Fitness Information Marketing, Fitness Information Product | 1 Comment
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The Evolution of a Personal Trainer

Most strangers out there have absolutely no clue what we personal trainers do. They just go on living their lives without a thought for the amount of people we help and the lives we change every day.

the fingerAnd that’s perfectly fine (obviously some people aren’t going to know much about us, right?) UNTIL those people come around and try telling us how to fix our industry.

See, I recently had a chat with someone who told me that the personal fitness industry was just too young, that is wasn’t evolved enough to be a truly profitable and reliable industry.

And while I was able to stay calm and reasonable talking to this person, it took everything in me not to simply give the guy The Finger and walk away.

I mean, the guy was dead wrong, but I really didn’t feel like wasting my time trying to tell him that. Besides, I had a highly evolved and complex industry to get back to.

But I do want to take the time and tell you why I love our industry and why I believe it’s come incredibly far in the few years since its birth.

Not because I need to pump myself up or gratify my vanity but simply because I want to make sure you know what to say if some jerk ever tells you our industry is too young to be worth anything.

Or, even worse, if you yourself have begun to lose faith in what you’ll be able to accomplish as a fitness professional, I want to make sure you’re proud of what we have accomplished and excited about what’s to come.

Ok, so what exactly am I trying to say here? Continue reading

Posted in Mindset and Self Improvement, My Two Cents | 5 Comments
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How to Achieve Anything and Own Your Dream Fitness Business

People are always asking me about the secrets that make my coaching clients so hugely successful at such a fast pace.

And I will admit, from the outside it looks pretty crazy when a trainer that no one has ever head of before is all of the sudden making multiple six figures and opening up their second, third and even fourth boot camp or training center.

When fitness pros join my business coaching programs they’re usually doing just alright…but not great.

Then after a few private meetings or mastermind sessions behind closed doors it’s like they emerge completely transformed with a new mindset, a solid business plan and enough drive and determination to put their competition out of business.

B Teaching MMThey go in mediocre and return with the ability to build six figure businesses at the snap of their fingers.

Make no mistake about it though – they work hard. But they work hard on a proven plan and system that consistently delivers results.

“Outsiders” usually think there’s some kind of cheat, or some single secret that transforms these trainers and their businesses overnight.

And I guess in a certain sense that’s true…

But it doesn’t have anything to do with the business secrets and advice I offer.

Yeah, my coaching clients definitely benefit from the profit maximizing systems and client getting funnels I share with them—they’re all able to operate better businesses because of that—but their amazing transformations have more to do with a simple mindset shift.

See, I get my clients to think about their work, their businesses, their projects with one particular perspective, and that’s really the ‘special pill’ or the ‘super drug’ that transforms them overnight.

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7 Ways Personal Trainers Can Get More Referrals

If you aren’t getting referrals then there is something fundamentally wrong with your fitness business.

It’s not just incredibly important for your own survival to have plenty of referrals, but it’s also an indicator of how healthily your business is operating.

If you’re getting most things right and your business is even remotely successful, then you should be getting regular referrals. If not, there is definitely something wrong with your business.

Get_More_Clients_Now-608x2431If you aren’t getting as many referrals as you would like or think you should have, try these 7 strategies for boosting your referral generation.

#1 – Results

This one is pretty dang simple. If you want your clients to tell people about your training then you’ve got to deliver the results they’re after. No one is going to bring their friends or family to training that doesn’t work.

#2 – Make Referrals a Condition of Training with You

Set it up from day one: when people train with you they refer for you. Simple as that.

Let your clients know that you don’t simply train to help one person, or a few people, you’re trying to make a difference in your entire community. And make sure they understand that anyone who trains at your facility is a part of that communal goal.

#3 – Handwritten Thank You Cards

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Personal Trainers Can’t Get Rich

Screen Shot 2015-04-14 at 3.25.11 PM

When you first considered becoming a personal trainer, what was the biggest thing holding you back from perusing a career in the fitness industry?

Were you worried about negative stereotypes? Did people tell you there was no future in personal training? Were you afraid to open your own business?

See, I’m pretty sure you weren’t all that worried about any of these ‘problems.’ You didn’t care what others thought, you had the confidence to run your own business, and you defy stereotypes; these weren’t the problem.

personal trainer moneyThere was probably one issue that got in the way though, didn’t it?

As with most people considering training as a career, there’s one major concern that always seems to hold them back: Personal Training Doesn’t Pay.

We’ve all heard that, right? There’s no money in the fitness industry. There’s too much competition, the big box gyms are too cheap, clients can’t afford real personal training rates, and on and on.

There are a million and one reasons why people believe personal trainers can’t make any money.

And when you look at the numbers, you might think those people are right. Salary.com reports that half of all personal trainers make less that $27 an hour, about $55K a year. Not much for someone trying to support a family and live a reasonable lifestyle.

75% of all personal trainers make less than $33 an hour. That still isn’t much of a raise and that’s nearly every personal trainer working in the industry.

But there are a select few who do much, much better.

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How I Do It All

Some might say that I’m a lucky guy…

…but I just think that our community has been really awesome to me over the years, and so I wanted to help everyone back.

To say THANK YOU, I’m answering a question I get quite often by those who have been following me for a while.

How do you do it all? 

 

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I sincerely hope that what I share with you here will give you the confidence and action steps you need to make your dreams come true, too.

My business isn’t that complicated, even though it’s quite large these days, it’s not that complicated.

In fact, that’s the first lesson I can share with you…

With several businesses under my belt and many of them making multiple 7 figures a year, I’ve always preferred businesses that are not complicated but rather simple in design and easy to deploy and operate.

If I can’t clearly explain my business model to you in a 30 second conversation then it’s likely not one I’m willing to start.  Continue reading

Posted in Mindset and Self Improvement, My Two Cents | 2 Comments