Black Friday Sale 2014

Save 50% On All My Client Getting and Fitness Business Programs TODAY

Hey friends it’s that time of year where you can grow your personal training or boot camp business and SAVE 50% on my best selling business programs.

A few years ago I got into the spirit of Black Friday (reluctantly) and decided to have a sales on all of my best selling fitness marketing, client getting, and business boosting programs and products. Screen Shot 2014-11-25 at 7.53.01 AM

But rather than taking 20 or 30 percent off, I decided to cut the prices of all of my programs in half just for this weekend – AND I’M DONATING A PORTION OF THE SALES TO MY FAVORITE CAUSE, SHRINERS HOSPITALS FOR CHILDREN.

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Mastering Affiliate Marketing in the Fitness Industry

word of mouthI’m sure many of you have heard it said, or even said yourself, that personal training businesses and fitness businesses are best marketed through word-of-mouth.

And there are some fitness businesses that do well on word-of-mouth alone and do not utilize a structured marketing plan.

But remember, “I’m Bedros Keuilian, Fitness Business Marketing Expert,” and if you know anything about me and what I teach, I don’t ever tell people to rely on word-of-mouth alone.

But today, I am going to tell you to rely on word-of-mouth. HOWEVER, this isn’t your ordinary grassroots movement I’m talking about here. In my online marketing world, we have our own version of word-of-mouth that has the potential to operate on a massive scale.

I’m teaching you today about Affiliate Marketing.

“Affiliate Marketing is the fastest way to grow your online business.”


This statement was the core message of Rick Kaselj’s presentation at our Online Info Blueprint seminar held earlier this month. He is a master at finding, managing, and using affiliates.

He is incredibly successful because of it.

And that is why I am going to teach you all about it. Continue reading

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Has Your Fitness Business Sprung a Leak?

This week I sent out an email to my team at the Fit Body Boot Camp Headquarters warning them about the dangers of a leaky ship.sinnking compressed

“A small leak,” I told them, “can sink a big ship.”

It’s easy to compare the running of my companies to captaining a ship. Just as a captain must stay on course and control an entire crew of hundreds or even thousands, I have employees and businesses and multiple projects all operating at the same time. I must coordinate and give orders, I make tough decisions and steer my companies where I believe they should go.

So far we haven’t hit any icebergs, but that doesn’t mean we haven’t encountered issues, even sprung some leaks, so to speak.

And just as a small leak, left unchecked, can sink the biggest ship, small issues in my companies left unfixed can become disastrous. If I’m not extremely diligent leaks will spring up all over my companies, money will spill out from dozens of holes, production will collapse, and if this all goes on long enough I could lose everything.

And if such small issues can have a huge effect on my companies, think of how those very same issues might affect smaller businesses like a one-on-one personal training business or even a single Fit Body Boot Camp location.

In businesses likes these, or if we continue my metaphor, in ships of this size, a small leak is an even bigger threat.

Maybe you’re letting clients cancel on you last minute for free, after you have driven across town or rented a space to train. Maybe your employees show up late every other day or aren’t working as hard as you expect and demand. Perhaps you’ve given up on maintaining your email list and now you aren’t getting any new customers signing up for your Boot Camps. Whatever the issue, even if it seems small, will eventually cause major problems.

So what should our response be? How should we deal with our little leaks?

Abandon ship?

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7 Life-Changing Habits to Transform Your Fitness Business Ideas Into Realties

Picture this:Glowing Screen

It’s late on a Friday night.

You’ve worked all day, you have trained all your clients, but you’re still sitting there at your desk. As the sunlight around you dims the light from your computer screen fills your dark office and an unfinished email sits glaring back at you, its flashing curser beckoning you to continue, to finish, to go home.

But you don’t see any of this. You don’t notice the sunset or your shining computer screen, you don’t even realize that the entire place is empty, because your thoughts are elsewhere.

Right now, all you can think about is the fantastic fitness business idea you have been planning and tweaking for years.

It’s the same idea you’ve had for a decade now. It’s what you would rather be doing instead of working for this gym or training these clients. It’s your best idea, your big one, your Eureka, that no one else has tried and that you know would be a smashing success.

But even after all this time, it is still nothing more than an idea in your head distracting you from your work.

Sound familiar?

If this is you, or in any way similar to you, then listen up.

I’m about to tell you exactly what you need to know so that you can get out of that chair, out of that horrible office or gym or wherever, and start kicking ass with your awesome fitness business idea.

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Which of These Things is Keeping You from Selling Personal Training at a Higher Price?

I talk to a lot of personal trainers and fitness boot camp owners who think they’re stuck selling personal training at rock bottom prices. They’re trying to compete with every other trainer or gym in the area by cutting prices, they’re trying to get by on what they make from low-barrier offers and trial deals and they have no idea if they’ll be in business next year because they’re barely making it now.

In talking with these trainers, I’ve found that, for the most part, they have one of two things keeping them from selling personal training at a higher price point.

A – They doubt their own value, so they’re afraid to sell bigger programs.

B – They don’t understand their service’s value, so they focus on selling the wrong thing.

Screen Shot 2014-11-12 at 1.38.37 PMIn the first case, are trainers who are either surrounded by negativity, have negative talk going on in their own heads or both. That’s really tough to fight, but it can be overcome. I went through a serious time with it myself when I was starting out. I had learning disabilities that had chipped away at my self-confidence since I was a kid. I had failed at being an entrepreneur before. Twice. I had a few (not many, but enough) people around me telling me that my ideas wouldn’t work.

But I not only learned to sell my programs for a higher price, I also learned how to sell at a higher price than everyone else was charging. How? I took a more realistic look at my value.

What I can tell you is this: your self-limiting thoughts (or those people have put in your head) are just that: thoughts. Their only power is the power you give them. What that means is that you are actually in control of them, so stop acting like it’s the other way around.

Are you knowledgeable about fitness and fat loss? Do you care about your clients? Can you and will you deliver on the promises you make to them? Do you know what it will take to get your clients to their goals? Are you committed to doing that?

If you answered “Yes” to these questions, then you can learn everything else that you’re not so great at, like marketing and closing sales. But you have no reason to question your value as a trainer because you just admitted that you’re an awesome trainer and awesome trainers aren’t as common as you think. Continue reading

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Will You Know How to Sell Personal Training in 2015?

There are two days early in my career that I will never forget. The first was the day I found out that I wasn’t really selling personal training. The second was the day someone showed me how to.

That first day, I was working as a personal trainer in a big box gym. In the middle of my lunchtime in the office, a man walked in and asked me about training packages. I was scared and I was excited and I almost passed out when I told him about the top-tier package, which was about $5000, and he asked where to sign.

I can’t tell you how freaked out I was that I had actually sold the guy the most expensive package. I was on top of the world because I thought I was a bad ass since I just “closed” a massive personal training program.

I was wrong… I sold nothing…

Screen Shot 2014-11-11 at 9.22.41 PMI can’t tell you how despondent I was when he came back a short time later and pointed out that I hadn’t actually sold him the package; he had walked in intending to buy.

In fact the words he used where: “kid you’re an order taker, all you did right there was take my order, you are not a closer”.

I felt deflated and defeated until the man stuck a cassette tape in my hand and basically told me that I had the passion and drive I needed; I just needed to learn the art of selling personal training.

That man, was Jim Franco – a personal training client and one of my greatest mentors in business.

That tape he handed me was of Tom Hopkins teaching closing techniques. At that time, he was one of the few people teaching the staffs of big corporations how to close deals. What he had to say on that tape began a process during which I went from him to Tony Robbins to Dan Kennedy and onward, learning something new about selling and closing from every one of them. It changed my life.

Of all of the people who come to my workshops, summits, and seminars, who sign up for my newsletters or sign up for coaching, so few really understand the difference between marketing and selling.

They’re not getting the sales they need and they think they have a marketing problem, when in reality you have a SELLING problem. Their conversion rates are way too low. So they spend dollar after dollar on newer and better marketing strategies, trying to get a huge enough number of leads that their poor conversion rates will still pay the bills.

That’s a stupid way to run your fitness business. Trust me, I know, that’s how I ran mine until Jim Franco came into my life.

If you see yourself in that scenario, I want to ask you two questions.

Are you getting plenty of leads, but just not turning those leads into clients?

If so, then you don’t have a marketing problem; you have a selling problem. Which brings me to the second question: will you know how to sell personal training in 2015 or will you suffer and squander as other trainers take your clients? Continue reading

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How to Make Email Your #1 Personal Trainer Marketing Funnel

When I first got into consulting for other fitness professionals and large corporations, my focus was largely on email marketing. When I was building my first business from one gym to five gyms, there was no Facebook, so email marketing was the game-changer for me. You know what? It still is. Even with Facebook, which is a huge personal trainer marketing tool, you still need to understand how to make the most of your email list if you want to have a constant supply of new clients.

But there’s a big difference between having 5,000 people on your email list and having 5,000 who are potential clients. If you go about your email marketing in a haphazard way or make it all about selling, selling, selling, you will leave a ton of money on the table.

Screen Shot 2014-11-05 at 2.15.21 PMOnce I understood that email marketing was about building relationships and establishing trust, I was able to add 19 new clients to my first boot camp in 30 days. Each of those clients was paying almost $300 per month, so I had increased my income by $5,700 per month in one month. That was with an email list of only 377 people, folks.

Later on, when I got into consulting and coaching, I made my first $1,000,000 from a mailing list of 4,200 fitness entrepreneurs.

I had figured out two really important things about personal trainer email marketing.

First, it’s not how many people you have on your list; it’s how many of them read and value your content. Second, it’s not just what you say but the passion behind what you’re saying.

I learned both of these things while consulting for a multi-million dollar company that had an email list of over 80,000 people. They sent one boring email out each month and made about $12,000 a month from that email. Continue reading

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How to Overcome Anything

“You know who doesn’t have problems? Dead people… dead people have no problems.”

- Norman Vincent Peale

I can still remember the very first time I heard someone use this quote. Tony ProblemsRobbins introduced me to Peale’s iconic words while I listened to one of his CDs and ever since, I have been repeating this phrase to myself whenever life attacks me with its most frustrating problems.

There are times when you will be saddled with adversity and troubles that make you truly believe they are too big or too daunting for you to deal with. When you are trapped within the midst of these trials, struggling through the worst times, your thoughts and worries can convince you there is not, and never will be, a way out.

Other times you’re knocked down, but each time you get right back up, you keep getting knocked over and over again. Often, one problem is compounded by another and another, and yet another, until you feel like you’re cursed or something even worse.

Problems never seem to come at the right time, do they?

No matter how much you have prepared or how ready you think you are to deal with your next tribulation, there will inevitably be a time when you can’t help but feel blindsided, overwhelmed, and discouraged. And just when things seem like they can’t possibly get any worse, they get worse: money problems, business problems, life and love problems.

Ever had this happen to you?

Look, if you plan to be alive this time next year, I can predict with 100% certainty that you’ll have it happen again. Probably numerous times.

But that’s just life man! You’re not cursed. You’re not living under a dark cloud. No one has it out for you.

Trust me, you’re not important enough for anyone to have it out for you. It’s just life, and life comes with ups and downs, bumps and bruises.

But that’s what makes it so damn exciting!

Think about this: if every day were a perfect day, how would you know it? How would you enjoy the hell out of your great days without suffering through and triumphing over the most difficult? As hard as it may be to believe when you are in the thick of your worst difficulties, life’s problems and challenges are there to help you appreciate those perfect days.

You’ve got to learn to deal with problems and adversities— grow from them, cope with them, overcome them, and you’ll be better, stronger, and tougher because of it. Learn to adapt. Learn to make the best of situations and don’t ever get so stuck in your ways or your habits that you can’t make any changes necessary for survival and success.

Let me put it this way: You should never live your life like you’re a pretty little Orchid. Continue reading

Posted in Mindset and Self Improvement, My Two Cents | 1 Comment

5 Great Pieces of Advice from Shark Tank’s Kevin Harrington – and How to Apply Them to Starting a Fitness Business

In just a matter of days, Craig Ballantyne and I will be leading the Online Info Blueprint event in Costa Mesa. The event will be covering topics of interest to people who are starting a fitness business online or who want to develop a second stream of income in addition to their fitness business revenue.

We’re going to have several great speakers, including fitness info product maniac Jason Feruggia, but the keynote speaker will be Kevin Harrington of the TV show Shark Tank. The only person more excited about that than me is Craig Ballantyne. In fact, he was so excited when he finished reading Kevin’s book Act Now: How I Turn Ideas into Million Dollar Products that he sent out an email sharing five of his favorite pieces of business advice from Harrington.

Screen Shot 2014-11-03 at 10.42.38 AMNow I want to share them with you and show you how to apply them to starting a fitness business or even to the way you run your existing business.

Tip #1 - If you plan to build a big business with another person, spend the time – and the legal fees – to work out every detail of the agreement. And never enter an important deal without spelling out an exit strategy that lets either of you terminate the arrangement and lays out the terms of the split.

This piece of advice can be applied to starting a new fitness boot camp or to entering a joint venture on a fitness info product or taking a partner to help you open a new location for your fitness business.

A lot of people make the mistake of thinking that since they’re partnering with a friend or relative, they can skip this step. I’ll tell you that under those circumstances, you need to make doubly sure that you don’t. You don’t want misunderstandings or false expectations or anything else that might come up to ruin a relationship that’s important to you.

Take the time and spend the money to make sure that you have a legal contract that both of you understand and agree with and that it spells out what is expected of each of you and how you can legally and amicably get out of the partnership if you need to. Continue reading

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Fitness Marketing Hot Seat Session with Bedros Keuilian

Every year at Fitness Business Summit we run a “hot seat” session where a few fitness business owners will come up on stage and take the hot seat.

The idea is for them to get the solution to their biggest fitness marketing or business bottle neck. So they take the hot seat, fire off the question to me, and I tell them what I would do to fix their business if I were in their shoes.

You might have some of these fitness business questions, too…

If you have a question regarding your fitness business then leave it in the comment section below.

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