Not too long ago, I upset a first-time participant at one of my 7-Figure Formula Masterminds by telling her that she was completely focused on the wrong things when it came to growing her boot camp business. She was focused on everything but fitness marketing.
This person was doing well with her boot camp, don’t get me wrong. She wasn’t anywhere near seven-figure earnings, but she was making a living and paying her staff. But she felt she’d reached a plateau in her earnings and that the solution was to find or create better systems for her business.
What I told her, as gently as I could while still making my point, was that she didn’t need better systems for running her business – she needed a better system for growing her business. In other words, she needed to stop trying to avoid marketing and sales by busying herself with things that weren’t going to help her make more money.
Here’s the thing: making more money will enable you to hire people to take care of running your business. But if you focus on running the business instead of building it, you will always be an employee of your own company rather than enjoying the benefits of owning it, like freedom, vacation time and time to pursue other goals and interests.
So I went on to show this woman several ways that she could generate quality leads and then gave her some excellent strategies for turning those leads into long-term clients. I’m happy to say that in the couple of years since that 7-Figure Formula Mastermind, she has grown enormously, now makes more than enough money to pay other people to use and oversee daily operations and earned herself the quality of life that she wanted and needed. Continue reading