Most people (even personal trainers) never even think about how to sell personal training as a holiday gift. For some reason, we’re fixated on gifts purchased in a store. Although gift cards are really popular, we tend to purchase ones from popular stores and restaurants and we skip those easy gift ideas altogether because they’re not “personal” enough.
But the holiday season can be a great time to really boost your business and long-term client roster if you play your cards right. There are actually two facets to this. The first is to sell personal training to people who are ready to do something good for themselves or who want to get into shape for the holidays. The other is to sell personal training as a gift. I’m going to tell you how to do both.
Selling Personal Training as a “Gift for Yourself”
There are two groups of people who are perfect target groups for selling personal training during these months leading up to the holidays. The first is people who normally workout outside or who use outdoor sports in good weather as their exercise. Once the weather turns colder, they’re left without a good way to get their fitness in.
The other group is made up of people that would like to lose some weight for the holidays. While New Year’s resolutions are known to focus on weight loss and fitness, there are also a lot of people who want to look better than they do when they meet up with friends and relatives after a time apart. Many people also worry that the holiday eating will either add another few pounds to their already overweight frames, or they worry those holiday dishes are going to undo the hard work they did recently to lose weight. These people are ripe for your solutions.
The best way to market to both of these groups is to run a special promotion or challenge. You could do a 4-6 week fat loss program focused on losing “X” number of pounds by December 31st or offer a 4-week special for a really low fee, such as $29-79 that includes a nutritional plan for getting through the holidays. Continue reading