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Personal Trainers Can’t Get Rich

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When you first considered becoming a personal trainer, what was the biggest thing holding you back from perusing a career in the fitness industry?

Were you worried about negative stereotypes? Did people tell you there was no future in personal training? Were you afraid to open your own business?

See, I’m pretty sure you weren’t all that worried about any of these ‘problems.’ You didn’t care what others thought, you had the confidence to run your own business, and you defy stereotypes; these weren’t the problem.

personal trainer moneyThere was probably one issue that got in the way though, didn’t it?

As with most people considering training as a career, there’s one major concern that always seems to hold them back: Personal Training Doesn’t Pay.

We’ve all heard that, right? There’s no money in the fitness industry. There’s too much competition, the big box gyms are too cheap, clients can’t afford real personal training rates, and on and on.

There are a million and one reasons why people believe personal trainers can’t make any money.

And when you look at the numbers, you might think those people are right. Salary.com reports that half of all personal trainers make less that $27 an hour, about $55K a year. Not much for someone trying to support a family and live a reasonable lifestyle.

75% of all personal trainers make less than $33 an hour. That still isn’t much of a raise and that’s nearly every personal trainer working in the industry.

But there are a select few who do much, much better.

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How I Do It All

Some might say that I’m a lucky guy…

…but I just think that our community has been really awesome to me over the years, and so I wanted to help everyone back.

To say THANK YOU, I’m answering a question I get quite often by those who have been following me for a while.

How do you do it all? 

 

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I sincerely hope that what I share with you here will give you the confidence and action steps you need to make your dreams come true, too.

My business isn’t that complicated, even though it’s quite large these days, it’s not that complicated.

In fact, that’s the first lesson I can share with you…

With several businesses under my belt and many of them making multiple 7 figures a year, I’ve always preferred businesses that are not complicated but rather simple in design and easy to deploy and operate.

If I can’t clearly explain my business model to you in a 30 second conversation then it’s likely not one I’m willing to start.  Continue reading

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31 Ways to Build a Better Personal Training Business

Holy freaking crap, this weekend was INCREDIBLE!

Fitness Business Summit Day 2 #FBS15

To all those who shared that incredible experience with me, wow, thank you so much for coming and being a part of such a powerful event.

I can say with absolute certainty that this was the best FBS we’ve had yet.

With nearly 700 trainers and coaches from 12 different countries in attendance this was like putting on a three day long wedding where your guests have paid to attend and therefore have expectations…. lol.

I’m happy to say that after speaking to hundreds of attendees Fitness Business Summit 15 surpassed all expectations!

Fitness Business Summit Day 3 #FBS15Ian Weinberg was the lucky winner of the brand new Land Rover— damn that thing was beautiful… Then there were all the folks who got a piece of the $3,000 we gave away each day throughout the event.

And we can’t forget to congratulate the incredible Nisan Trotter, winner of this year’s Personal Trainer of the Year Award. My man Nisan!

Speaking of the speakers, they were the best we’ve ever had by far. Captivating, inspiring, motivating— they did wonderfully. We learned so much from the stories they shared and the business secrets and systems they offered; I know all of you who had a chance to hear them will probably be doubling  and redoubling your business in the next year.

If you didn’t get a change to hear all of their incredible information, I’ve got you covered, don’t worry. In a couple weeks the video footage from FBS15 will go on sale for a very short time. That will be your ONLY chance to get it before we pull it off the market.

Until then, this post has 31 tips, straight from our speakers, that will help you build a bigger personal training business. (And even at 31 this is still just a very small taste of what they shared with us.)

Let’s start with our first speaker… Me! Lucky me, I took the stage first and opened up with my annual State of the Industry Address. Here’s some of what I taught: Continue reading

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So Many Trainers Abandon this Incredible Marketing Tool

If you’re a Personal Trainer it’s an absolute must to be good with people, right? We’ve already talked about this: A great trainer is a great people person. But if you really want to expand your fitness business into something remarkable you’ve got to make use of those finely tuned social skills far beyond the walls of your studio.

Why is this important? Well, it’s easy to fall into the habit of seclusion. Maybe you can’t stand other trainers or boot camp owners in your area, maybe you loath the local business owners who operate near you, or, like so many others, you just don’t enjoy talking to strangers.

NetworkAll those situations are perfectly faultless. No one says you have to like people you don’t get along with and no one can blame you for being unwilling to push yourself into awkward and uncomfortable situations.

But while it may be OK not to like any of these situations it isn’t OK if you never learn how to get over those dislikes.

Sorry folks, but this isn’t the type of business that allows you keep to yourself all the time.

So if you’re shy or feel awkward or uncomfortable, or maybe you just don’t care enough to make the effort, you’ve got to get past all that.

Have I ever told you that I consider myself to be socially awkward? Yeah, in fact, I CAN’T STAND challenging social situations. The first time I had to speak at FBS I just about had a heart attack.

But guess what: I got over it! Because I needed to. Not because it was good for me or because I felt the need to break out of my shell. No, I broke through my social qualms because my business required it.

Just like yours requires the same of you.

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Why are Some Trainers so Incredible?

What makes a fantastic trainer? What is it that allows a select few personal trainers to be, far and away, the absolute best at what we do?

I think we all know it isn’t certifications. Education is crucially important, of course, but even mountains of knowledge won’t translate into fantastic training. You might know just what a client needs, but if they don’t respond to your training, you’ll never see results.

pt_of_the_yearBut I think that puts us on to something here. If certs don’t make you a good trainer because they don’t teach you to motivate clients, then we know what makes a good trainer: someone who knows how to motivate.

And that makes perfect sense, right? We basically make a living convincing, coercing, or otherwise influencing people to do things they really, really don’t want to do. People hire us because they either can’t or don’t want to be held accountable for their own exercise needs.

So a good trainer is someone who can get their clients to work hard, even when they don’t want to.

But what does it take to be that kind of person? The kind of person who has the power to motivate, encourage, and push clients, without alienating, annoying, or offending them? That’s a pretty delicate balance of influence and understanding, right?

Because different people all respond to different kinds of encouragement; what gets one guy fired up to give it his all could put a different client in tears.

So we’ve got to have the ability to read our clients. We have to talk with them, ask them the right questions, find out what kind of people they are, decide what we think will motivate them, and then use that knowledge to get them to work hard. All without offending or disappointing them.

That’s a pretty tall order.

But we’re finally getting somewhere here. I think we’ve pinpointed what truly separates the best trainers from the good trainers: it’s the ability to work with people.

In other words, it’s being a people person.

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Have You Created Your Own Fitness Brand?

If I asked a client of yours to describe you in one sentence and one sentence only, what do you think they would say?

Would they say something like, “A great trainer,” or would they say, “A great friend who helps me train?”

BrandBoth of these responses don’t appear to be bad, but which do you think is better?

Honestly, it all depends.

It all depends on who you want to be and, more importantly, who your clients want you to be.

Because who you are, or at the very least, the person your clients think you are, should really be more an aspect of your marketing plan than your personality.

You should be genuine, but you should also be the person you want your clients to perceive. If you behave with a particular personality based on what your clientele will respond to, you will get you more clients and you will get your clients more results.

If you don’t believe me or aren’t sure what I mean, here’s an example:

What comes to mind if I mention a brand like, say, Starbucks? Your mind was probably just flooded with images of roasting beans, the smell of brewing coffee, the sound of espresso machines, maybe even the colors green and brown— you see a complete image of this brand based on your personal experience with them.

But if Starbucks’ PR team has done their job right, you should also instantly think of certain ideologies and philosophies, like community, independent thinking, sustainability, moral and ethical business practices; all these ideals are associated with Starbucks because of who they proclaim to be and the presence they exude within the global business community.

In other words, Starbucks has created a complete brand image, both in and out of their locations, that has been burned into our minds. And this image continues to attract a certain kind of customer.

And I know, drawing a comparison between you, an individual, and one of the world’s largest companies, is a bit of a stretch. But my point here is that it’s possible to create a brand image, a conception of you within your client’s minds, that will make you a more successful trainer.

So how exactly can you apply this principle to your business?

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21 Life Hacks for Personal Success

21 Life HacksAfter suffering, winning, failing, making and losing fortunes, and finally learning what success truly means, I’ve picked up these 21 mindset life hacks. They help me achieve success every day and they will carry me through whatever successes may come in my future.

They’ll bring success into YOUR life too. I guarantee it.

1. Ruthlessly Manage Your Time

We’re all given 24 hours in a day, but some people get a lot more productivity in than others and end up achieving their life goals soon. The secret to success is managing your time and learning to shut out distractions, negative thoughts and people so that you can focus on the things that matter.

2. Never Peak

Your best should always be yet to come. The message behind this is simple, always stay a student. Keep learning. Always grow. Kaizen. Your best days aren’t behind you, they’re yet to come.

3. Motivate Yourself

Don’t rely on people, accomplishments, or random circumstances to keep you motivated. You’re going to hit long periods of difficulty or even failure. The only way you’ll ever push past those discouraging moments is by keeping yourself motivated and on track to success.

The Secret to Success, Happiness and Abundance

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Is One-on-One Training Failing You?

The personal fitness industry is changing. Believe me, I know because I’m the one changing it. Truthfully though, it’s been changing for a while now.

But I didn’t start this change, I just noticed a trend and took advantage of it.

I’m sure you’ve realized, like so many other fitness professionals out there, that one-on-Bedros Teaching 2one training is failing. It isn’t failing its clients, they’re still getting all the results premium training offers. No, one-on-one training is failing us, the fitness pros, the trainers, the ones who struggle to make a living while helping individuals transform their lives and bodies.

Prices keep dropping, competition is always growing, and the stagnant economy has really hit our industry hard.

But that’s why you’re here, right? You found my websites or you heard my name because you knew you needed help. You’re a trainer, you need to make more money, and I’m the guy trainers come to when they need to make more money. Well, you’re in the right place.

But this issue with one-on-one training isn’t going to go away with some newfangled marketing scheme or a 14-Day Fat Furnace. No, there needs to be a more drastic change and that’s what I was talking about when I told you the industry is changing.

So many of your colleagues are making the decision to transition out of one-on-one and into group training programs. And you have me to blame for that because I’m one of the voices out there trying to tell everyone in our industry about all the advantages that come with group training.

And that’s exactly what I’m going to be talking about today: why group training and boot camps are better for you than one-on-one training.

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Dominate Info Marketing with 8 Simple Steps

I LOVE information products.

And not just because they are  evergreen sources of income, generating revenue whether I’m awake, asleep, working or spending time with the family, but because they allow me to help so many people!

I could never help 20,000 people with the kind of personal work I do. I know I teach you to start group training and boot camp programs, but 20,000 people?? There’s no way you or I could ever individually reach that many people during an entire career of training, coaching, consulting, whatever.

But I’ve reached more than ten times that amount with my own info products and the dozens I’ve helped others create.Info Marketing

Simply knowing there are so many people out there reading my reports and learning from my products is an incredible feeling. That’s why I try so hard to convince all of you that you should start selling your own information products!

I want you to experience the freedom that comes from a lot of extra income and I want you to know how amazing it feels to help so many people.

Now, I understand that it’s not as easy as just waking up and making your own information product. Well, it can be pretty easy, but if it’s something you’ve never done before you might be intimidated by the process. But that’s what I’m here for.

I’ve put together this list of eight steps. These are YOUR eight steps to successful information marketing. I’ll walk you through everything from inception, to creation to sales, and you’ll have everything you need to get started with your own info product.

Step #1 –

Decide on a product that provides a solution to a specific problem that many people experience.

This isn’t just the first step— this is the most important step. Every bit of success or failure that your info product might bring hinges entirely on the decision you make during this crucial step (no pressure, though). See, you can make the most amazing product, do all the marketing in the world, but if no one wants or needs what you’re selling, why would anyone buy it? Sure, maybe a multi-million dollar ad campaign and a Super Bowl commercial series might be enough to convince some poor shmucks to buy junk they don’t really want, but you aren’t going to have any of that.

Don’t get me wrong, you will have your own relatively powerful marketing tools (I’ll teach you these in a minute) but if no one wants or needs your product, no one will buy it.

Recipe hackerNotice too that I emphasize finding a need before creating your product. I’ve known so many people who have sunk their entire lives (and their life savings, for that matter) into creating and perfecting an awesome product that no one wants. It’s sad to watch, but people in love with their useless information product will work and work at trying to sell it, blaming bad marketing for lack of sales, and never admitting that they shouldn’t have created the thing in the first place.

So, make sure there are plenty of people out there who need something, then find a way to satisfy that need.

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How to Deal With People Who Rip Off Your Before and After Pictures

Another guest blog post by my man Josh Carter – all around cool dude and one of the best friends a guy could ever ask for.

He’s got an awesome tech tip for you today, but this is just a glimpse of the online Josh Cartermarketing strategies he’ll be sharing at Fitness Business Summit 15.

He’ll show you how to get as many as 15 new clients a week from Facebook! (He’s pretty much a FB guru.)

If you haven’t signed up for FBS15, here’s the link. Be there to hear Josh share all of his secrets.

Until then, check out this trick that you can use right now:

Josh here,

So someone has been using your before and after images without your permission?

That sucks.  Trust me, I know from experience.

It has been happening to me for years now.  The price of always getting awesome results I suppose :)

But just how do you know if your before and after images (or any images or content for that matter) are being used unbeknownst to you?

It’s actually pretty easy to find out.

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