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How To Double Your Clients and Profits In 60 Days Or Less

Dude, here’s what I’d do to fix your fitness business so that you can stop stressing over competition, worrying yourself about getting new clients, and freak out about not making enough income…

…and instead, just focus on helping people get fit, live healthy and be happy while making a really good living for yourself and your family.

You’re a pretty damn good trainer right?

You know how to train folks who want to burn fat, get fit, build muscle, and live a healthier life.

You know how to motivate your clients and support them in their goals.

YOUR CLIENTS LOVE YOU

BUT you need a lot more of them…

…and you need the type of clients who are willing to pay you what you’re worth – even if all the other gyms, boot camps and trainers around you are under charging and practically giving away their programs, you need to be making what you’re worth. You deserve it!

But there’s your problem- – no matter how good you are at what you do and no matter how much your clients love you, you’re still struggling to get and keep clients.

You’re still stuck in “I’m desperate to get clients” mode and you’re stressed out trying to figure out a reliable way to get more leads and prospects to call, email, or walk in through your doors.

All the while competition keeps building and prices keep eroding… I’m getting freaked out just writing this!

Seriously… how much lower are you going to charge?! I know gyms that charge more for membership that some trainers do for personal training. WTF?!

Look, in a perfect world you’d be one of my 382 high level coaching or mastermind program members where we’d meet several times a year in person and reverse engineer your business to figure out how to make you successful, profitable, and happy.

We’d do that by first figuring out how much you want to make each month…

…what kind of clients you want train…

…and what kind of training you want to offer (group, boot camp, or one-on-one).

Then I’d sit you down and teach you my “client getting trifecta”

…In other words I’d impress upon you the importance of the following lead and prospect getting funnels that you should have running each and every month…

1) Online marketing
2) Offline marketing
3) Internal marketing – referral generation

That’s the plan Stan!

Each and every month you’ve gotta have AT LEAST three “poles in the water”… online, offline, and internal.

I’d teach you how to suck out leads from Facebook. I’d show you how to craft offers that people click on and buy.

I’d show you how to craft and promote “lead magnets” so that you can build an email list of loyal followers and raving fans.

I’d teach you how to make your website “sticky”… meaning, how to design it so that people find it, browse it, opt in, call or contact you.

See, I bet that right now your website’s not even being found.

And if someone haphazardly does stumble upon it — POOF — within seconds, they’re gone visiting your competitors site… and then off to the next guys site.

Sad. Very sad.

I’d help you fix your business.

But by this point we’d take a little break, grab an organic green juice (kale, spinach, green apples, mint and ginger for me), and then get right back into GSD mode!

I’d make you work.

I’d make you work ON your business not IN it.

Seriously, no more working IN your business… unless you like the idea of owning a job.

No man, I’d make you work ON your business because freedom starts on top AND, frankly that’s the ONLY way you’re going to have the greatest impact on the people in your community.

And then, I’d get all up in your head…

We’d overcome any mental blocks or limiting beliefs that you have about success, money, power, freedom and money… and we’d GSD like the cock-weed that I know you can be.

Yes, cock-weed, it’s what happens when a cockroach makes sweet and passionate love to a weed (not the kind you smoke).

The byproduct? The cock-weed THE toughest, most resilient little sucker on the planet that fears nothings, overcomes anything, and takes no sh!t from anyone.

You get what I’m pitching here?

Do you?

Then we’d shift gears and talk about your work ethic.

See, everyone says they’re busy, have too much to do, don’t have time, don’t have the info, and need to get better at time management and productivity.

Some even blame their lack of success on their circumstances, lack of funds, or resources or their bad relationship with money… blah blah, blah.

But the truth is this — most people are simple allergic to hard work.

Don’t worry about that though. I’d help you overcome that nonsense, too.

I’ll make you love work. I’ll teach you how to do the work that has the biggest payoffs and outsource the trivial stuff that doesn’t really matter.

Take another break to feed the muscles!

Protein shake… I’m thinking BioTrust Chocolate or Jay Robb egg white chocolate, two scoops, chug, swipe your mouth, back to work!

MORE MARKETING…

I’d sit your sweet cheeks down and teach you how to get local business to refer their employees as well as their clients and customers to you.

I’d teach you how to run lunch and learns for local businesses that have 50 or more employees and then show you the secret 4 minute “group close” to get at least half the people in the room to sign up and pay for your next transformation challenge.

There are TONS of clients to be gotten from offline sources. You’re missing out on all of them right now.

REFERRALS… we still need to talk referrals, man.

1) I’ll teach you the simple script that will easily condition your NEW clients to give you referrals on a consistent basis… (Sorry, this doesn’t work with existing clients because you’ve already conditioned them to NOT give you referrals).

2) I’ll teach you how to run referrals generation contests that get your existing clients pumped up about referring you their friends, family and co-workers.

3) I’ll show you how to use Facebook to penetrate your client’s “circle of influence” and to use Facebook as a source of client referrals – brilliant, yes I know ;-)

SO MUCH MORE… so much more…

Now that we’d have your head right, your work ethic dialed in and your monthly online, offline, and internal marketing funnels dialed in – we’d start up on the boring (BUT NECESSARY) stuff.

Systems.

Listen, without systems you can NOT replicate success and make it predictable. And without that, all you have is a job that makes you money some months, but loses money most months.

And I don’t want that for you.

So we gotta get those systems dialed in. Here’s how systems work…

YOU RUN THE SYSTEMS.

THE SYSTEMS RUN YOUR BUSINESS.

Save

Your

Self

Time

Effort

Money

See what I’m saying?

That’s why I can run one of the fastest growing fitness franchises on the planet, manage multiple coaching programs that generate millions of dollars, created and sell software that has thousands of people on recurring membership, and still have a life where I can surf, travel, and get entertained on a regular basis by Jason Ferruggia. HAHA!

But I’m not done fixing your business yet…

When you work ON your business, oversee the marketing and run the systems, then you’re going to need a team to help out.

A team who is in line with your vision and mission. Like a trainers to deliver the workouts, an admin to work the phones, emails, and manage your clients… and as your business grows bigger and more profitable maybe even a location manager so that you can go out and start up location #2.

I’m going to fix your business man. But there’s no room for you to join any of my private coaching or mastermind programs. Those things are closed, sold out, and full of people who happily pay me $26,000 a year and have no plans on leaving.

Why? Because I deliver the results like Jay-z delivers the hits.

And so I created the Fitness Business Ignition Program – a live webinar based virtual coaching program for fitness pros who want to stop stressing out, stop struggling to get clients, and start building a massively successful six figure fitness business.

I’ve done all the heavy lifting for you.

This is a total and complete coaching program designed to help you quickly grow your personal training or boot camp business at a price that’s so low that you’d have to be financially constipated to pass up.

Enrollment in this virtual coaching program closes August 5th at 12 Noon PST.

http://fitnessbusinessignition.com/ <<= Double Your Fitness Business Profits

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7 Ways to Grow your Fitness Business to Massive Success

You, my friend, are incredibly lucky. You’re about to experience a guest blog from one of the most successful, most inspirational, and most energetic trainers I’ve ever met!

Samantha Taylor is a passionate personal trainer, incredible business owner, and hugely successful entrepreneur. So get ready because she’s about to teach you 7 secrets that helped her go from absolute and miserable failure to remarkable success.

(And if you get any value at all from her teaching, head on over to this site where you can get business coaching straight from Samantha and me for a few bucks a day!)

Check out her guest blog post below:

Samantha TaylorI have been in the personal training industry for over 20 years. I started training clients in their homes, then moved to a big box gym, and 14 years ago I started out on my own. 

After I left the gym, I struggled for the first 5 years on my own and was told by a financial advisor I should get rid of my business because I was losing about $5,000 a month! And although I was a great trainer, I obviously didn’t know what I was doing with the business side. 

I was actually making a lot more money being a trainer in someone else’s gym then on my own. But then I found Bedros and I have been a coaching client for over 6 years. Now I have two locations which include personal training and two Fit Body Boot Camp’s.

My first location is my own building and my 2nd location I paid cash for all of the build-out and investment it took to get things up and running (which was great not having to take a loan!). I also stopped personal training about 4 years ago to focus solely on running my business.

I tell you these things so you know the information in this post is coming from many years of experience of making the wrong decisions before making the right ones. I am going to ask you some thought provoking questions but if you will take the time to grab a piece of paper and answer these questions, this will help you in your business tremendously.  Let’s do this!

1) Embrace the reality of what can really happen when you get focused.

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How You Can Be One Of 5 Guests At The Next 7 Figure Mastermind

For the first time ever I’m allowing 5 people to join us and sit in on our next 7 Figure Formula Mastermind meeting – you could be one of them.

You need more clients, more money, more profits, and more freedom. And it just so happens that I’m the best at teaching fitness pros how to take their gyms, boot camps and boxes to massive success, profits, and automation.

Like these guys and gals…

YOU’RE INVITED TO JOIN US

On September 24th and 25th you can join me and all the members of my 7 Figure Formula mastermind group in San Diego, California for two days of high level business coaching, masterminding and actionable steps to double and re-double your income in as little as 90 days.

I’ve never opened up my mastermind program to non-members before, so this is a first. And we’re only adding five extra seats to the September 7 Figure Formula Mastermind. You can be one of the lucky ones to get it – IF YOU QUALIFY.

You should know that my mastermind meetings are intense and hardcore. I don’t teach any woo woo “feel good stuff”. If you get one of these five seats you’ll be learning VERY high level stuff like…

- the secret to sucking out a boatload of paying clients from Facebook – even if you’re totally lost, confused and frustrated with Facebook right now.

- how to triple the amount of referrals that your clients are sending you each month.

- how to be the highest priced fitness program in your community and still out close and out sell all the other fitness businesses in town.

- how to higher and train the right staff and automate your gym or boot camp so that you can have some freedom and a life all while making more money.

DO YOU QUALIFY?

If you want to be one of my five guests here’s what it takes to qualify…

1) Be able to pay the $2,000 sit in fee.

2) Be able to travel to San Diego for September 24th and 25th.

3) Be willing to share all of your problems, fears, frustrations and challenges during your hot seat session.

4) Share nothing with no one about what we teach in the mastermind. What we teach in the 7 Figure Mastermind, stays in the 7 Figure Mastermind.

So if you want one of these five seats for the two days of teaching, masterminding and hot seat sessions then this is what you’re going to do next…

1) Send an email to Joan@Keuilian.com and let her know you want one of the five seats.

2) Joan will send you a payment link so that you can pay your $2,000

3) She’ll then set up a call with you and me so that I can learn about you and your business before you come out to join us.

This is first come, first serve so once the five seats fill up this offer is off the table.

Bedros

PS. Check out what one of my newest clients just posted on Facebook after ONLY one mastermind session.

Screen Shot 2015-07-26 at 12.20.07 PM

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Blame Yourself for Failure

I use this website and blog to teach you tons of practical, powerful, and helpful systems that show you exactly how to increase profits, get more clients, and double your referrals. And all those lessons are incredibly important…

But some of the most valuable content I teach here has more to do with broad, big picture stuff. Because all those little tips and fixes are what make your business better, but if you don’t implement them with the right attitude or if you don’t approach your business with the right mindset, it won’t matter how many secrets or tips you apply.

Get Your Mind Right

Look, the difference between a success and a failure isn’t knowledge, it isn’t talent, and it isn’t luck. Because no matter who you are, or what you know, there are going to be moments where you fail. So the difference between a failure and a success is the ability and the drive to find the knowledge, acquire the skill, and develop the talent to push past failure and succeed.

But if you go around doing business with a scarcity mindset and poor attitude, all it takes is a bit of hardship to knock you off-track and destroy your momentum.

Mistakes aren’t failure: quitting is failure. And success isn’t always making tons of money— it’s being who your business needs you to be.

But that kind of perseverance and drive just isn’t possible without the right kind of attitude and mindset.

So get your mind right.

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An Autopsy of a Money-Making Marketing Email

If you’ve ever struggled with writing emails or email marketing then you need to read this post. It’s a marketing email autopsy with a step-by-step guide to writing consistently successful email sales copy.

So a few days ago, several people from one of my Mastermind groups asked me to post a content/promo email that exemplifies exactly what a solid marketing email should look like.

Luckily, I had just finished a promo email for my friend Craig Ballantyne to give out to his affiliates (it’s a perfect example of how you should be putting your emails together).

(YOU’LL SEE THE EMAIL DOWN BELOW)

Screen Shot 2015-07-08 at 3.42.21 PMI sent this “email autopsy” to my Mastermind clients and then realized that you could probably benefit from this just as much so I figured I’d share that with you too since you really need to master the skill of writing killer emails.

Now, before you read the content of this email I want you to read the outline I’ve created below. Think of it as a guide or a map, leading you through each element of this carefully crafted message so that you know what to look for in the email and what elements you’ll want to incorporate into your own emails.

So here’s what you’re looking for in the email below and why it works so well:

1) A curiosity provoking and benefit rich subject line.

A great subject line needs to do two things: Ignite insatiable curiosity and immediately communicate benefits that will improve your reader’s life.

Remember, you’re one of an unlimited number of other distractions vying for your reader’s attention. There are emails, Facebook, Twitter, text messages, people, television, YouTube, and tons of other distractions pulling them away from your email. That means you have roughly one sentence to tell them why should they ignore all of those distractions and pay attention to you.

Your subject line is going to do this by igniting curiosity and communicating benefits.

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Competition is Never Healthy for Your Fitness Business

Ever heard the lie about how competition is healthy?

It’s pretty common among trainers to believe that a bit of competition around the corner is a good way to keep you motivated and driven to grow your business and get more clients.

And I can see where people are coming from with that. It definitely sounds like a great way to light a fire underneath someone who isn’t doing everything they can to make their business as big and as successful as possible.

Athlete muscular sportsmen man and woman with hands clasped arm wrestling challenge between a young couple Crossfit fitness sport training lifestyle bodybuilding concept.Sure, we all fall into slumps sometimes and need a bit of encouragement to keep working on our business instead of letting it sit stagnant. But if you believe competition is healthy, then you are, my friend, incredibly mistaken.

If you really think about what you’re saying when you tell yourself, “It’s O.K. to have competition, it keeps my business healthy and makes me work harder,” you’ll realize that all you’re really doing is making an excuse for your mediocrity.

Because deep down, I’ll bet you realize that if you truly fulfilled your potential and actually put everything you had into your business you could become the most known, respected, and paid trainer in your town.

And when you’re the absolute best in town people are going to choose you over your competitors which means some of them are liable to go out of business.

So what you’re really saying to yourself is this: “I’m not good enough to put all these other shmucks out of business, there are still hundreds of people who choose their training over mine, but that’s O.K. because competition is healthy.”

And that, my friend, is atrocious.

How the HELL are you O.K. with the fact that hundreds of people in your town, maybe even thousands, think that you’re second rate?

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Birthday Sale

Hey Bedros here :-)

I hope you’re doing good! This weekend I turn 41 years old… I don’t mind getting older because I still feel 28 and act like I’m 8 at times.

However, I wanted to do something special for you, the readers of my blog and everyone who subscribes to my email broadcasts.

And it’s a good opportunity to do something really cool for my favorite cause Shriners Hospital for Children.

If you’ve been following me for any length of time then you know that I rarely have sales or discount my fitness business building programs. However, this being my birthday weekend and all, I wanted to do something big for our industry and for a cause that’s really near and dear to my heart.

So I’m taking 50% off my entire line of client getting products, programs, and software. PLUS, I’m donating $41 of every sale to Shriners Hospital for Children.

If you don’t know about Shriners, let me tell you a little bit about them and all the good they do in the world.

I first heard about Shriners back in 2007 from a friend who’s child was born with spinal deformation that caused him to be wheelchair bound the rest of his life. The cost of the medical procedures needed to help my friend’s son were astronomical.

However Shiners Hospital for Children did not take a dime, not for the medical procedures and not for the custom wheel chair. Currently there are eleven Shriners Children’s Hospital across the nation and they never turn a way a child and their family for any medical services no matter their income and inability to pay. Shriner’s is privately funded, never taking money from federal or local government.

Folks like you and me keep Shriners operating.

In fact one of their biggest contributors is Justin Timberlake. My goal is to be a close second to Justin :-)

Since 2007 I’ve supported Shriners and their cause through donations from my live events like Fitness Business Summit, product sales, and by matching donations throughout the year.

And while over the years they’ve sent us several plaques and trophies representing specific financial donation milestones – the biggest “thing” that keeps me excited about giving to Shriners is knowing that a child is never turned away. It feels good to know that families who’s children needs serious medical attention of any kind, can get the highest level of treatment available to anyone regardless of their financial state.

No child in need is ever turned away from Shriners… and that to me is the biggest reward.

So when you pick up any of the programs down below for 50% off, we’ll donate $41 from every sale to Shriners Hospital for Children.

However, like all good things this sale has to come to an end. So be sure put your order in before this Thursday at 11:59 PM PST.

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Should You Shut Down Your Fitness Business?

Maybe you should just quit.

What’s the point in running your own business if you’re hardly making enough money to survive?

If you’re just going to make a mediocre income trying to run your own business, then you may as well work at the big box gym and not have to worry about any business logistics, right?

I quitAt least as an employee you won’t have to deal with the day to day BS of running a business – you can just work, get paid, and maybe even get health insurance or something average like that.

If you’re okay with being neutered, having your dreams of success stifled, and having others tell you what to do and when to do it, then this is a totally acceptable alternative for you.

I hope by this point you’re catching my sarcasm.

But if you decide to give up on your gym or boot camp and end up quitting and getting a day job then make sure you stop reading my blogs and get off my email list, OK?

As far as I’m concerned you’re not allowed to quit, give up, or throw in the towel.

You’re also not allowed to be broke, barley make it each month, or struggle to get clients.

You’re an awesome fitness expert and you deserve you to have a boatload of clients, charge a premium, and make really good money each month!

But for that to happen you’ve got to start investing in yourself. 

You can’t just go out and get another certification and think that you’ll magically end up with more clients- it doesn’t work that way.

You’ve got to give up ‘control’ and embrace leadership.

You’ve got to value yourself and your clients enough and invest in programs like this course to find out exactly what you’re doing wrong with your business, fix all of your marketing and sales issues, and maximize your income while reducing the amount of hours you have to work every week!

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Are You a Successful Trainer? This Could Ruin Your Business.

A couple years ago I had this coaching client in one of my masterminds who started off as… well, let’s just say, not the best marketer in the world.

She really had no clue what she was doing when she first joined the group and it was really hard for her because she was starting with absolutely no knowledge of personal training marketing. But boy did she know how to take action.

This girl was more passionate, more enthusiastic, and more driven than 10 average trainers combined. When I told her to learn something, she learned it. When I told her to make something, she made it. And most importantly, when I told her to change something about her business she made the change without hesitating, arguing, or complaining.

Money in the air.As you might imagine it wasn’t long before her studio started kicking some real butt and bringing in massive revenues. She transformed her business in the span of one year, going from an average of $7,000 a month to bringing in about $33,000 each month. And her growing wasn’t done because she was always ready to implement whatever lesson I wanted to teach her next.

But you see, there’s this strange thing that happens to people who go from major financial struggle to massive business success. When you spend your life living with very little income and a super tight budget you’re liable to have a bit of a freak-out when the money starts pouring in.

Well, unfortunately, that’s exactly what happened with this client. Once she saw those commas adding up on her bank statement the cha-ching sound went off in her head, her eyes spun around and turned into dollar signs, and her greed glands kicked into overdrive.

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Why are you Ignoring Tons of EASY Money?

I don’t think you realize how easy it is for Fit Pros to profit from an info product!

Our profession is PERFECT for creating and selling information products. You probably already have everything you need to make a pretty nice chuck of change without a whole lot of work.

If you think making an information product is too hard or too complicated then you must not really understand how the whole thing works because if you did you’d be bringing in a whole second income without too much time or effort.

Here's one of my own Info Products!

Here’s one of my own Info Products!

If you don’t believe me then keep reading because I’m going to show you how to take the knowledge and the resources you already have and turn them into an info product that generates thousands of dollars in passive income.

First you need an idea for your product. And before you freak out, this is a lot simpler than it sounds.

Have you EVER had an idea or even some inspiration for any kind of content that would benefit your clients? It could be a book of workouts, recipes, any content or product that might help people lose weight, build muscle, or be more successful at your training.

I’m sure you’ve written out workout plans, nutrition plans, all kinds of resources that your clients use to get better results. You probably just give that away, right?

Well, if you’ve got anything remotely similar to this type of content then your product is already half made.

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Posted in Fitness Information Marketing, Fitness Information Product | 1 Comment