How to Deal With People Who Rip Off Your Before and After Pictures

Another guest blog post by my man Josh Carter – all around cool dude and one of the best friends a guy could ever ask for.

He’s got an awesome tech tip for you today, but this is just a glimpse of the online Josh Cartermarketing strategies he’ll be sharing at Fitness Business Summit 15.

He’ll show you how to get as many as 15 new clients a week from Facebook! (He’s pretty much a FB guru.)

If you haven’t signed up for FBS15, here’s the link. Be there to hear Josh share all of his secrets.

Until then, check out this trick that you can use right now:

Josh here,

So someone has been using your before and after images without your permission?

That sucks.  Trust me, I know from experience.

It has been happening to me for years now.  The price of always getting awesome results I suppose :)

But just how do you know if your before and after images (or any images or content for that matter) are being used unbeknownst to you?

It’s actually pretty easy to find out.

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Never Be at Your Best

Life’s tough, man.

There’s a lot of crap out there we have to struggle through.

But you already know this, right? We all understand that things won’t always be smooth sailing and that we need to prepare for difficulties.

So we condition ourselves to expect disappointment, we know that, at any time, we could run into money problems or family problems. There are freak accidents and natural disasters that everyone, at some point in their lives, will need to struggle through.mistake compressed

But one of the most crippling, most difficult obstacles I have observed in life, for myself as well as my friends and partners, is something few ever see coming. It’s something most of us never think to prepare for.

I call it losing your drive.

It goes by many names: disappointment, depression, chronic sadness. But I think “losing your drive” is a better way to describe this damaging mindset. You see, however you understand the emotion, it always comes form the same place. A feeling of failure, missed opportunity, lost potential, declining success; in other words, it’s the long downhill trek suffered by someone who feels his or her entire life has peaked long, long ago.

It’s tragic.

But not because it is so sad or miserable, (which it is) but because it is completely unnecessary.

I am here to tell you, right here, right now, that no one, whether they be success or failure, need ever feel as if they have already peaked or that the future has nothing in store for them.

Because, you see, if you want your life to be better, if you want to be a better person with more success, more happiness, more money than you have ever had, there’s only one thing you need to do: make it happen.

It’s as simple as that. You want more money? Go and get some. You tired of living the life of a person you never wanted to become? Then get out there and change your life.

Simple? Yes, it is quite simple, really.

Easy? Hell no.

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New Facebook Hack To Get More Clients

Guest blog post by Josh Carter

Hey Gang!  So I thought I’d give you a quick preview of some of the Facebook tips, tricks Josh Carterand hacks I’ll be sharing with you at the Fitness Business Summit 2015.

If you are not getting 100s of new leads and AT LEAST 10-15 new clients per week using Facebook you need to re-think your Facebook marketing tactics.  That’s the stuff I’ll share with you at FBS15.  Tactics you can take back to your hotel room after the presentation and put into action immediately to attract more leads, prospects and clients into your fitness business.

But let me tell you a bit about the hack I’ll share in the video below.

Facebook has really shifted it’s emphasis to video.  As a matter of fact in November for the first time ever Facebook had more videos uploaded than YouTube.

You’ve seen how videos auto-play as you scroll by right?  That’s a big deal because Facebook wants you to watch their videos (and not videos by other providers).

In the video I’m going to show you how you can “steal” some of the viral thunder from the most popular videos on Facebook to increase your exposure and the number of eyeballs on your fanpage.

Let me know if you have and questions.


PS:  Remember, this is just the tip of the iceberg when it comes to my best Facebook marketing tricks for fitness pros.  If you want to learn how to get more leads, prospects and clients using the mighty power of Facebook register for Fitness Business Summit 2015 before the price goes up.

Posted in Fitness Business, Fitness Marketing Strategies | 7 Comments

How You’re Destroying the Personal Fitness Industry Without Even Realizing

Like any market operating in a healthy (or otherwise) economy, industries experience periods of growth and times of recession. We know this all too well, right? (2008 anyone?)

And if you watched my video “Fitness Industry Trends and Predictions 2015,” you may have noticed that on this year’s survey you guys reported making less money than last year.

Market CrashI don’t know about you, but these results have got me a bit… well, let’s just say, concerned.

If everyone working in our industry has, as a whole, taken a collective pay cut, then we need to do something about it. There are some serious actions we need to take to find out exactly why this happened and how we can reverse this downward trend.

Now, before we all get too excited, just remember what I said at the beginning of this post, every market has its “peaks and troughs,” as an economist would say, so there’s no need for a complete freak-out (not yet anyway).

If you’ve watched my video then you will know what I believe is the cause of this drop in personal fitness price erosion: Big Box Gyms. (As if we didn’t need yet another reason to hate these guys.)

But only blaming the Fitness Biz Giants running LA Fitness isn’t really telling the whole truth.

Sure, in 2014, we all did a double-take when we started to notice group training, cross fit boxes, and even boot camps popping up as a new service offered at the local gym. It’s like we went to bed one night and woke up the next morning to find thousands of new direct competitors just a stone’s throw from our Boot Camp’s door.

And to make matters worse, they were offering (supposedly) the exact same service that we offer but they were selling it for less than half of what we charge our clients.

People were calling me in a panic all last year asking me what to do, where to go and how to compete with the giant new kids on the block.

And I told everyone the same exact thing: hold your prices.

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Don’t Make this Personal Training Business Mistake I See Every Day

It’s incredible how so many thousands of personal trainers can make the same exact mistakes as the droves of failed fitness entrepreneurs that came before them.

But it shows us that there is an unavoidable flaw in our thinking that causes us to fall, one after the next, into these same pitfalls over and over again.

Big MistakeAnd if all these others have done it, odds are, you are probably doing it too. Unless you’ve figured it out, overcome your natural yet flawed thinking, and avoided this mistake.

Because that’s the only way these problems can be avoided: anticipation and planning.

I’m going to share today about one of the most common issues I encounter whenever I speak with a failing or failed personal trainers: A Lack of Specialization.

I can’t even begin to tell you how many times I’ve encountered this crippling business plan.

Personal trainers, when first starting out, get real excited about their new business and they want to cater to as many people as possible. So they advertise that they can help absolutely anyone with any fitness need.

The thought process is simple and, at first glance, seems legitimate. “If I want to get lots of clients,” says our brand-new personal trainer to him or herself, (or, possibly, you say to yourself) “I need to appeal to as many people as possible.” While this seems to make logical sense, logistically, it never works.

Spreading yourself too thin, trying to appeal to everyone, means you don’t look enticing to any ONE person.

Let’s think about it for a minute.

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Want to Get More Personal Training Clients in 2015?

I don’t know any ONE way to get 100 new personal training clients. But I do know a hundred ways to get one client.Get_More_Clients_Now-608x2431

And that’s what marketing is all about: having multiple poles in the water at all times so that you have many ways to get leads, prospects and clients to call, email, or walk into your fitness business.

That’s the only way marketing can effectively grow your business and keep you ahead of your competition.

But, while I need you to understand the importance of having multiple poles in the water, there is one specific thing that you should definitely be doing to establish the foundation of your fitness marketing.

And that one thing is what I’m going to teach you about today.

Ready? Then let’s jump right in.

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Never Let Burn Out Cripple Your Fitness Business

Have you ever heard about the time when I almost threw $36 Million straight into the trash?Burn Out

Back in 2009 I was hosting a very special conference for online information marketing. The event was being held in Orlando, Florida right at the tail end of summer.

When I stepped off the plane and into Florida’s summer climate, I felt as if I had just slammed my face into a wall of warm, sticky water. 

I’m not really one who enjoys any climate other than my dry, Southern California homeland, (well, to be perfectly honest, I absolutely cannot stand anything other than our beautiful sunny days here in SoCal) so I wasn’t happy at all about how things were feeling at that moment.

Standing on the sidewalk outside of the airport, 9:00 o’clock at night, with fat beads of sweat running down my forehead and soaking my shirt through, I was ashamedly close to turning right back around and buying a ticket on the first plane out of that hell-hole. Seriously, I considered it.

But it wasn’t just the weather that had me so upset. You see, I had been grinding for seven months getting all the material for that conference together. It felt like I never had a moment of rest between preparing for my presentations, planning all the events from half a world away, and still operating all my other businesses and ventures. And when I was finally ready to host the conference, I had to make sure the whole thing was completely sold-out.

So suffice it to say, I was fed up with everything and anything that had to do with that event. I just wanted it to be over and in the past.

I was completely burned out.

And when I stepped into that muggy Florida Air, I just about had a freak-out.

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The Incredible Money Making Power of the Transformation Challenge

transformation-challengeI’ve got an awesome guest blog for you today all about the money making power of a Transformation Challenge.

Josh Carter, a long-time friend and body transformation expert is going to tell you everything you need to know about using a weight loss and fitness challenges and leveraging its client getting powers to bring in tens of thousands of dollars in recurring income into your fitness business.

(Check out his website when you’re finished with the read, tons of other awesome resources to see there: www.fitproclientgenerator.com)

Hello there, Josh here.

Did you know the fitness industry is primed to make over 22 BILLION dollars in 2015?  That’s Billion, with a “B.” 

Do you know when the greatest spike in memberships is?  Of course you do— it’s January. Some places will see a 30-50% increase in traffic with the second week in January seeing the biggest spike.

And you know why, too: It’s because people are feeling fat and guilty for eating (and drinking) like wild hogs over the holidays, compounded by the fact they did more of the same throughout the year.  So hitting the gym will be their ‘redemption.’

But it never lasts. The second week of February is always the biggest “quit week” of every year.  That means, all those people who were all fired up in January have given up just a few short weeks later.

Industry wide, less than 18% actually stick with the programs they sign up with.  And that just sucks.  (For the record, my January retention rate is over 80% AND I’ll share my secret below, so keep reading…)

moSo those sobering statistics presents trainers like you and me with a few potential issues: how to take advantage of the January spike, get the biggest slice of the 22 billion dollar pie, and how to get those people to stick around beyond that second deadly week of February.

If we can overcome these obstacles, not only will we be able to help more people in our community become healthier, fitter and ultimately happier, but we can enjoy more freedom in our own lives knowing we are financially set for the long-term.

So how can we capitalize on the January spike and increase client compliance and improve retention?  That, boys and girls, is why I developed my Transformation Challenge System:  A complete client transformation & retention system that keeps clients engaged throughout challenges, torches their body fat, and keeps them around for the long haul.

What is a Challenge?

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The Secret to Hard Selling Personal Training Without Ever Feeling Guilty

If I asked you to picture the sleaziest, scummiest, crummiest professionalSalespeople who makes a living swindling poor, unsuspecting folks out of their hard earned money, what type of individual would come to mind? Used car salesmen? Insurance salesmen? Just salespeople in general?

Thought so.

But hold on a minute, that is not at all a fair assessment of these people.

Think for a minute about what sales truly is. One individual trying to show another how a product or service will help, improve, advance, transform his or her life!

But we know this. We’re fitness professionals who sell lifestyles to people every day. And we aren’t cheating anyone; we aren’t robbing people we’re helping them!

Ok, ok, there are always bad eggs out there. Used car salesmen got their reputation for a reason. And salespeople certainly have a few in their ranks who make a bad name for the entire profession.

Our society has been ingrained with a deep-seeded aversion to salespeople.

And this is bad for us— really bad. Because while you might be saying, “Hang on a minute, I don’t work in sales. I am a fitness expert who studies the body and nutrition, and all my training involves science, processes and practices that teach people how to achieve their fitness goals and improve their standard of living. I wear gym shorts, not a suit: I am not a salesman,” you’re dead wrong.

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Know, Like, and Trust: What Every Fitness Professional Needs from their Clients

Are there any brands or companies that you continually return to, offering up your patronage time and time again even though there are plenty of other options? Do you make more expensive choices just Brand Loyaltybecause you prefer one commodity to another?

What is it about these companies or businesses that encourage you to be such a loyal customer?

I’ll bet I know what.

First of all, you probably keep using those businesses because you are familiar with them. They make you feel comfortable, you know how they work and you have used their services before. You don’t feel the need to try anything new.

Secondly, there’s another very simple reason you might stick to those businesses: you prefer them. You enjoy their services, you like their products, and you don’t want to use anything else.

Lastly, you are confident in them. You can be sure that you will get what you need and that if anything goes wrong or if you have any sort of issue, they’re going to take care of you and make sure you are perfectly happy.

Or, more simply put: You know, like, and trust them.

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Posted in Fitness Business, Fitness Marketing Strategies, how to sell personal training | 2 Comments