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Have You Created Your Own Fitness Brand?

If I asked a client of yours to describe you in one sentence and one sentence only, what do you think they would say?

Would they say something like, “A great trainer,” or would they say, “A great friend who helps me train?”

BrandBoth of these responses don’t appear to be bad, but which do you think is better?

Honestly, it all depends.

It all depends on who you want to be and, more importantly, who your clients want you to be.

Because who you are, or at the very least, the person your clients think you are, should really be more an aspect of your marketing plan than your personality.

You should be genuine, but you should also be the person you want your clients to perceive. If you behave with a particular personality based on what your clientele will respond to, you will get you more clients and you will get your clients more results.

If you don’t believe me or aren’t sure what I mean, here’s an example:

What comes to mind if I mention a brand like, say, Starbucks? Your mind was probably just flooded with images of roasting beans, the smell of brewing coffee, the sound of espresso machines, maybe even the colors green and brown— you see a complete image of this brand based on your personal experience with them.

But if Starbucks’ PR team has done their job right, you should also instantly think of certain ideologies and philosophies, like community, independent thinking, sustainability, moral and ethical business practices; all these ideals are associated with Starbucks because of who they proclaim to be and the presence they exude within the global business community.

In other words, Starbucks has created a complete brand image, both in and out of their locations, that has been burned into our minds. And this image continues to attract a certain kind of customer.

And I know, drawing a comparison between you, an individual, and one of the world’s largest companies, is a bit of a stretch. But my point here is that it’s possible to create a brand image, a conception of you within your client’s minds, that will make you a more successful trainer.

So how exactly can you apply this principle to your business?

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21 Life Hacks for Personal Success

21 Life HacksAfter suffering, winning, failing, making and losing fortunes, and finally learning what success truly means, I’ve picked up these 21 mindset life hacks. They help me achieve success every day and they will carry me through whatever successes may come in my future.

They’ll bring success into YOUR life too. I guarantee it.

1. Ruthlessly Manage Your Time

We’re all given 24 hours in a day, but some people get a lot more productivity in than others and end up achieving their life goals soon. The secret to success is managing your time and learning to shut out distractions, negative thoughts and people so that you can focus on the things that matter.

2. Never Peak

Your best should always be yet to come. The message behind this is simple, always stay a student. Keep learning. Always grow. Kaizen. Your best days aren’t behind you, they’re yet to come.

3. Motivate Yourself

Don’t rely on people, accomplishments, or random circumstances to keep you motivated. You’re going to hit long periods of difficulty or even failure. The only way you’ll ever push past those discouraging moments is by keeping yourself motivated and on track to success.

The Secret to Success, Happiness and Abundance

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Is One-on-One Training Failing You?

The personal fitness industry is changing. Believe me, I know because I’m the one changing it. Truthfully though, it’s been changing for a while now.

But I didn’t start this change, I just noticed a trend and took advantage of it.

I’m sure you’ve realized, like so many other fitness professionals out there, that one-on-Bedros Teaching 2one training is failing. It isn’t failing its clients, they’re still getting all the results premium training offers. No, one-on-one training is failing us, the fitness pros, the trainers, the ones who struggle to make a living while helping individuals transform their lives and bodies.

Prices keep dropping, competition is always growing, and the stagnant economy has really hit our industry hard.

But that’s why you’re here, right? You found my websites or you heard my name because you knew you needed help. You’re a trainer, you need to make more money, and I’m the guy trainers come to when they need to make more money. Well, you’re in the right place.

But this issue with one-on-one training isn’t going to go away with some newfangled marketing scheme or a 14-Day Fat Furnace. No, there needs to be a more drastic change and that’s what I was talking about when I told you the industry is changing.

So many of your colleagues are making the decision to transition out of one-on-one and into group training programs. And you have me to blame for that because I’m one of the voices out there trying to tell everyone in our industry about all the advantages that come with group training.

And that’s exactly what I’m going to be talking about today: why group training and boot camps are better for you than one-on-one training.

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Dominate Info Marketing with 8 Simple Steps

I LOVE information products.

And not just because they are  evergreen sources of income, generating revenue whether I’m awake, asleep, working or spending time with the family, but because they allow me to help so many people!

I could never help 20,000 people with the kind of personal work I do. I know I teach you to start group training and boot camp programs, but 20,000 people?? There’s no way you or I could ever individually reach that many people during an entire career of training, coaching, consulting, whatever.

But I’ve reached more than ten times that amount with my own info products and the dozens I’ve helped others create.Info Marketing

Simply knowing there are so many people out there reading my reports and learning from my products is an incredible feeling. That’s why I try so hard to convince all of you that you should start selling your own information products!

I want you to experience the freedom that comes from a lot of extra income and I want you to know how amazing it feels to help so many people.

Now, I understand that it’s not as easy as just waking up and making your own information product. Well, it can be pretty easy, but if it’s something you’ve never done before you might be intimidated by the process. But that’s what I’m here for.

I’ve put together this list of eight steps. These are YOUR eight steps to successful information marketing. I’ll walk you through everything from inception, to creation to sales, and you’ll have everything you need to get started with your own info product.

Step #1 –

Decide on a product that provides a solution to a specific problem that many people experience.

This isn’t just the first step— this is the most important step. Every bit of success or failure that your info product might bring hinges entirely on the decision you make during this crucial step (no pressure, though). See, you can make the most amazing product, do all the marketing in the world, but if no one wants or needs what you’re selling, why would anyone buy it? Sure, maybe a multi-million dollar ad campaign and a Super Bowl commercial series might be enough to convince some poor shmucks to buy junk they don’t really want, but you aren’t going to have any of that.

Don’t get me wrong, you will have your own relatively powerful marketing tools (I’ll teach you these in a minute) but if no one wants or needs your product, no one will buy it.

Recipe hackerNotice too that I emphasize finding a need before creating your product. I’ve known so many people who have sunk their entire lives (and their life savings, for that matter) into creating and perfecting an awesome product that no one wants. It’s sad to watch, but people in love with their useless information product will work and work at trying to sell it, blaming bad marketing for lack of sales, and never admitting that they shouldn’t have created the thing in the first place.

So, make sure there are plenty of people out there who need something, then find a way to satisfy that need.

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How to Deal With People Who Rip Off Your Before and After Pictures

Another guest blog post by my man Josh Carter – all around cool dude and one of the best friends a guy could ever ask for.

He’s got an awesome tech tip for you today, but this is just a glimpse of the online Josh Cartermarketing strategies he’ll be sharing at Fitness Business Summit 15.

He’ll show you how to get as many as 15 new clients a week from Facebook! (He’s pretty much a FB guru.)

If you haven’t signed up for FBS15, here’s the link. Be there to hear Josh share all of his secrets.

Until then, check out this trick that you can use right now:

Josh here,

So someone has been using your before and after images without your permission?

That sucks.  Trust me, I know from experience.

It has been happening to me for years now.  The price of always getting awesome results I suppose :)

But just how do you know if your before and after images (or any images or content for that matter) are being used unbeknownst to you?

It’s actually pretty easy to find out.

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Never Be at Your Best

Life’s tough, man.

There’s a lot of crap out there we have to struggle through.

But you already know this, right? We all understand that things won’t always be smooth sailing and that we need to prepare for difficulties.

So we condition ourselves to expect disappointment, we know that, at any time, we could run into money problems or family problems. There are freak accidents and natural disasters that everyone, at some point in their lives, will need to struggle through.mistake compressed

But one of the most crippling, most difficult obstacles I have observed in life, for myself as well as my friends and partners, is something few ever see coming. It’s something most of us never think to prepare for.

I call it losing your drive.

It goes by many names: disappointment, depression, chronic sadness. But I think “losing your drive” is a better way to describe this damaging mindset. You see, however you understand the emotion, it always comes form the same place. A feeling of failure, missed opportunity, lost potential, declining success; in other words, it’s the long downhill trek suffered by someone who feels his or her entire life has peaked long, long ago.

It’s tragic.

But not because it is so sad or miserable, (which it is) but because it is completely unnecessary.

I am here to tell you, right here, right now, that no one, whether they be success or failure, need ever feel as if they have already peaked or that the future has nothing in store for them.

Because, you see, if you want your life to be better, if you want to be a better person with more success, more happiness, more money than you have ever had, there’s only one thing you need to do: make it happen.

It’s as simple as that. You want more money? Go and get some. You tired of living the life of a person you never wanted to become? Then get out there and change your life.

Simple? Yes, it is quite simple, really.

Easy? Hell no.

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New Facebook Hack To Get More Clients

Guest blog post by Josh Carter

Hey Gang!  So I thought I’d give you a quick preview of some of the Facebook tips, tricks Josh Carterand hacks I’ll be sharing with you at the Fitness Business Summit 2015.

If you are not getting 100s of new leads and AT LEAST 10-15 new clients per week using Facebook you need to re-think your Facebook marketing tactics.  That’s the stuff I’ll share with you at FBS15.  Tactics you can take back to your hotel room after the presentation and put into action immediately to attract more leads, prospects and clients into your fitness business.

But let me tell you a bit about the hack I’ll share in the video below.

Facebook has really shifted it’s emphasis to video.  As a matter of fact in November for the first time ever Facebook had more videos uploaded than YouTube.

You’ve seen how videos auto-play as you scroll by right?  That’s a big deal because Facebook wants you to watch their videos (and not videos by other providers).

In the video I’m going to show you how you can “steal” some of the viral thunder from the most popular videos on Facebook to increase your exposure and the number of eyeballs on your fanpage.

Let me know if you have and questions.

-Josh

PS:  Remember, this is just the tip of the iceberg when it comes to my best Facebook marketing tricks for fitness pros.  If you want to learn how to get more leads, prospects and clients using the mighty power of Facebook register for Fitness Business Summit 2015 before the price goes up.

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How You’re Destroying the Personal Fitness Industry Without Even Realizing

Like any market operating in a healthy (or otherwise) economy, industries experience periods of growth and times of recession. We know this all too well, right? (2008 anyone?)

And if you watched my video “Fitness Industry Trends and Predictions 2015,” you may have noticed that on this year’s survey you guys reported making less money than last year.

Market CrashI don’t know about you, but these results have got me a bit… well, let’s just say, concerned.

If everyone working in our industry has, as a whole, taken a collective pay cut, then we need to do something about it. There are some serious actions we need to take to find out exactly why this happened and how we can reverse this downward trend.

Now, before we all get too excited, just remember what I said at the beginning of this post, every market has its “peaks and troughs,” as an economist would say, so there’s no need for a complete freak-out (not yet anyway).

If you’ve watched my video then you will know what I believe is the cause of this drop in personal fitness price erosion: Big Box Gyms. (As if we didn’t need yet another reason to hate these guys.)

But only blaming the Fitness Biz Giants running LA Fitness isn’t really telling the whole truth.

Sure, in 2014, we all did a double-take when we started to notice group training, cross fit boxes, and even boot camps popping up as a new service offered at the local gym. It’s like we went to bed one night and woke up the next morning to find thousands of new direct competitors just a stone’s throw from our Boot Camp’s door.

And to make matters worse, they were offering (supposedly) the exact same service that we offer but they were selling it for less than half of what we charge our clients.

People were calling me in a panic all last year asking me what to do, where to go and how to compete with the giant new kids on the block.

And I told everyone the same exact thing: hold your prices.

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Don’t Make this Personal Training Business Mistake I See Every Day

It’s incredible how so many thousands of personal trainers can make the same exact mistakes as the droves of failed fitness entrepreneurs that came before them.

But it shows us that there is an unavoidable flaw in our thinking that causes us to fall, one after the next, into these same pitfalls over and over again.

Big MistakeAnd if all these others have done it, odds are, you are probably doing it too. Unless you’ve figured it out, overcome your natural yet flawed thinking, and avoided this mistake.

Because that’s the only way these problems can be avoided: anticipation and planning.

I’m going to share today about one of the most common issues I encounter whenever I speak with a failing or failed personal trainers: A Lack of Specialization.

I can’t even begin to tell you how many times I’ve encountered this crippling business plan.

Personal trainers, when first starting out, get real excited about their new business and they want to cater to as many people as possible. So they advertise that they can help absolutely anyone with any fitness need.

The thought process is simple and, at first glance, seems legitimate. “If I want to get lots of clients,” says our brand-new personal trainer to him or herself, (or, possibly, you say to yourself) “I need to appeal to as many people as possible.” While this seems to make logical sense, logistically, it never works.

Spreading yourself too thin, trying to appeal to everyone, means you don’t look enticing to any ONE person.

Let’s think about it for a minute.

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Want to Get More Personal Training Clients in 2015?

I don’t know any ONE way to get 100 new personal training clients. But I do know a hundred ways to get one client.Get_More_Clients_Now-608x2431

And that’s what marketing is all about: having multiple poles in the water at all times so that you have many ways to get leads, prospects and clients to call, email, or walk into your fitness business.

That’s the only way marketing can effectively grow your business and keep you ahead of your competition.

But, while I need you to understand the importance of having multiple poles in the water, there is one specific thing that you should definitely be doing to establish the foundation of your fitness marketing.

And that one thing is what I’m going to teach you about today.

Ready? Then let’s jump right in.

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