Ever heard the lie about how competition is healthy?
It’s pretty common among trainers to believe that a bit of competition around the corner is a good way to keep you motivated and driven to grow your business and get more clients.
And I can see where people are coming from with that. It definitely sounds like a great way to light a fire underneath someone who isn’t doing everything they can to make their business as big and as successful as possible.
Sure, we all fall into slumps sometimes and need a bit of encouragement to keep working on our business instead of letting it sit stagnant. But if you believe competition is healthy, then you are, my friend, incredibly mistaken.
If you really think about what you’re saying when you tell yourself, “It’s O.K. to have competition, it keeps my business healthy and makes me work harder,” you’ll realize that all you’re really doing is making an excuse for your mediocrity.
Because deep down, I’ll bet you realize that if you truly fulfilled your potential and actually put everything you had into your business you could become the most known, respected, and paid trainer in your town.
And when you’re the absolute best in town people are going to choose you over your competitors which means some of them are liable to go out of business.
So what you’re really saying to yourself is this: “I’m not good enough to put all these other shmucks out of business, there are still hundreds of people who choose their training over mine, but that’s O.K. because competition is healthy.”
And that, my friend, is atrocious.
How the HELL are you O.K. with the fact that hundreds of people in your town, maybe even thousands, think that you’re second rate?