What do you tell your clients about building muscle? What do you remind them week after week, month after month? That in order to continue growing and progressing, they have to constantly challenge their muscles and push themselves past their comfort zones. That they need to vary their strategies, protocols and tools so that they don’t plateau. Right? So let me ask you this: are you taking your own advice when it comes to your fitness marketing?
All of the techniques and training philosophies that we use to build physical muscle are applicable to building our business muscle. By that I mean our ability to continually grow our businesses and keep progressing to the next level.
So today I want to apply some of the strategies we use inside the gym to building fitness marketing muscle.
#1 – Change it up before you level out.
If you use the same one or two fitness marketing “protocols’ all year long, you’re going to get stuck in a sales plateau. We change our training protocols according to our goals, the results we’re getting and even our schedules. Why would we not do the same for our sales and marketing efforts?
If your results are starting to level off, you’re already running behind schedule for changing things up. If you’ve been marketing in the same places (online or offline) for a while, start targeting new demographic groups or working with different social media platforms. Use the power of Facebook and focus more on your email list. Forget about getting more certifications in more specialties and become known for being the best at what you do in your community.
#2 – Use all of the equipment at your disposal instead of relying on one thing.
Most people have a tendency to like one way of training over another. There are people who will always prefer free weights and those that prefer machines. But in order to constantly progress, you have to learn to be comfortable with and maximize the potential of all of the equipment and also to be open to trying new things. In weight training, that might mean giving wide grips a try. In fitness marketing training, that might mean learning new techniques by trying new marketing programs and systems. It might mean finally getting around to putting out your own fitness info product or doing some marketing videos for YouTube. Continue reading