I’ve got an awesome guest blog for you today all about the money making power of a Transformation Challenge.
Josh Carter, a long-time friend and body transformation expert is going to tell you everything you need to know about using a weight loss and fitness challenges and leveraging its client getting powers to bring in tens of thousands of dollars in recurring income into your fitness business.
(Check out his website when you’re finished with the read, tons of other awesome resources to see there: www.fitproclientgenerator.com)
Hello there, Josh here.
Did you know the fitness industry is primed to make over 22 BILLION dollars in 2015? That’s Billion, with a “B.”
Do you know when the greatest spike in memberships is? Of course you do— it’s January. Some places will see a 30-50% increase in traffic with the second week in January seeing the biggest spike.
And you know why, too: It’s because people are feeling fat and guilty for eating (and drinking) like wild hogs over the holidays, compounded by the fact they did more of the same throughout the year. So hitting the gym will be their ‘redemption.’
But it never lasts. The second week of February is always the biggest “quit week” of every year. That means, all those people who were all fired up in January have given up just a few short weeks later.
Industry wide, less than 18% actually stick with the programs they sign up with. And that just sucks. (For the record, my January retention rate is over 80% AND I’ll share my secret below, so keep reading…)
So those sobering statistics presents trainers like you and me with a few potential issues: how to take advantage of the January spike, get the biggest slice of the 22 billion dollar pie, and how to get those people to stick around beyond that second deadly week of February.
If we can overcome these obstacles, not only will we be able to help more people in our community become healthier, fitter and ultimately happier, but we can enjoy more freedom in our own lives knowing we are financially set for the long-term.
So how can we capitalize on the January spike and increase client compliance and improve retention? That, boys and girls, is why I developed my Transformation Challenge System: A complete client transformation & retention system that keeps clients engaged throughout challenges, torches their body fat, and keeps them around for the long haul.
What is a Challenge?