Even though you should always have a boot camp marketing plan in place and tried and true tools that you use repeatedly, you also need to shake things up a bit from time to time. You’ll never find great new strategies that boost your business if you’re not looking periodically for new things to try.
The various boot camp marketing strategies that I share with you on this blog, in my videos, during Fitness Business Summits and in my packaged marketing products all came from trying out new ideas and seeing how they worked. You need to do the same thing with your business.
It’s easy to get stuck in a marketing rut. It’s easy to keep working the same four or five marketing programs and neglect new strategies that might breathe new life into your marketing plan and multiply your membership and your income.
I want to share with you three boot camp marketing strategies that have done very well for me personally and for some of the highest earning boot camp owners I know. There’s a decent chance that at least one of them will be something you haven’t tried yet. For some of you, all of them will be new. They’ve proven to be extremely effective and you should consider implementing them ASAP.
The Gift Card Promotion
Several years ago, I realized that I was ignoring the marketing strategies used outside the fitness industry, which meant I was neglecting a potential goldmine of marketing that would set me apart from other fitness businesses and their marketing strategies.
Fitness boot camps, gyms and personal trainers tend to copy each other when it comes to promotions and marketing. Pretty soon, every fitness business in town is doing the same thing and your boot camp is lost in the crowd. But if you look outside the fitness industry, to businesses like beauty salons, tanning salons, even restaurants, you’ll find they’re doing completely different things, things that can be adapted to your business, things every boot camp in town isn’t already doing.
This was how I hit on the idea of using plastic gift cards as a marketing promotion. I had a bunch of them made, right down to the magnetic strip on the back. They were good for $100 off of a training package. I passed them out to prospects and I handed some to each of my clients to give to their friends. They had a much higher perceived value for those people than a paper coupon or voucher, because to those people, it was like a gift card with $100 on it. These cards did very well for me. Continue reading